Google Adsense: Christmas holidays are over Now What?

January 8, 2009

The Christmas holidays now is over and Google Adsense Publishers began to see the difference and they are back to earn much less:

From middle December, eCPM climbed until christmas, was on a good level until new year.

Just after new year the good days are over again. eCPM below middle December values, only impression rising to compensate.

The exact same thing goes for me. cCPM up from the middle of December until New Year, then my eCPM has fallen considerable again.

CTR is down, lots of crappy ads, and EPC is down too.

Now this problem depends on which niche you are, some niches will do great in Christmas holidays like “Gift” related-niches. But still there are webmasters doing very well:

I have seen such wide, irrational and erratic swings of eCPM that cannot possibly be caused by the calendar or market conditions that I’ve stopped trying to analyze them and now just write it off to Google-diddle.

I have better things to do than to stare into a crazy-making black box. I’m just working on improving my site, someday a better solution than Google will rise to meet it.

Logically my eCPM should be dropping precipitously now, but instead I have some very good days and some very bad which do not correlate to events–just like in December.

I tried several times to monetize my sites since 1997.

My first Google month June 2004 had been more than 10 times better than an other attempt before.

No other company paid me $157000.- for things what I want to do.