Adsense – CTR by Search engine

August 29, 2005

Froogle: froogle.google.com 10.74%
MSN: search.msn.com 10.64%
Dog Pile: www.dogpile.com 9.99%
Yahoo!: www.yahoo.com 9.95%
My Websearch www.mywebsearch.com 9.62%
EarthLink search.earthlink.net 9.64%
AOL aolsearch.aol.com 7.83%
Google www.google.com 6.49%

Traffic from different search engines varies the CTR. The reason Froogle is the highest is pretty obivous people searching Froogle are actively in search of buying a product.

MSN comes as a default page for Internet Explorer on all Windows browsers and people who leave their default page to MSN are probably not as savvy net surfers as those who do not.