Is Chitika your Adsense Alternative?
November 6, 2005
Chitika eMiniMalls offer distinct advantages over the current pay-per-click advertising standard, Google Adsense. The product graphics, interactivity, and price comparison engine add up to increased clickthrough rates and higher monthly payouts for the webmaster.
Chitika lets you specify exactly the ads you want
If you’re tired of the randomness of Adsense, you’ll appreciate the expanding list of tools Chitika offers the webmaster to customize the products and websites displayed in the eMiniMalls. After suffering months or years of ads with silly relevance, you’ll feel relieved after typing in exactly the products you want to see and having them display on the ad. It is your site, right?
Don’t get crazy with it, though. If you try a keyword query for “Mesothelioma Lawyers in Cancun doing Data Recovery” you’ll only get back the default electronic gadget ads. There are no gambling, lawyers, or loan approvals in Chitika’s database.
Catchy graphics and a price comparison, too
The web is innundated with Adsense. As a webmaster yourself, you know that a page stuffed with Adsense ad blocks is typically there for no other reason but to show you those ad blocks. Real sites that care about their content and visitors don’t crowd the page with Adsense. Mainstream users will be catching on soon enough… Adsense will suffer user-blindness to the boxes just like banner ads and skyscrapers do now. Google’s saving grace up to this point was the relevance delivered by the contextual ads– occasionally there was something worth clicking on that related to the site in question. Now with Chitika, you can offer your users a much richer advertisement including a product shot and most importantly, comparisons of prices and vendors.
At the moment, Chitika is young enough that your page with eMiniMalls will stand out and you might find your visitors actually enjoying the ads you serve. I’m sure that at one point in the future, the eMiniMalls will become as pervasive as Adsense. Let’s hope that Chitika continues it’s history of quick innovation and response to the webmasters’ demands by providing new delivery methods and layouts.
Higher clickthrough rates and higher per-click payments
“Chitika will pay you 60% of Chitika’s revenue.” — taken from Chitika’s FAQ. No more guessing whether or not your CPC is getting lowered because of your rising CTR… Chitika pays a very fair flat rate, plain and simple. Clickthroughs are up, payments are up, and you can even receive your monthly reward via Paypal.
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Source: chitikatips.com
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