Google Adwords Continues To Ban Accounts

November 23, 2009

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On November 9, 2009 I wrote a post about Google Adwords Shuts Down Million Dollar Affiliate Account after few days, many websites have been reporting the same but this time Search Engine Land talked with Nick Fox, Product Management Director for AdWords which says that this time they will have a better communication.

Google will begin to notify advertisers that they have been permanently banned. They will receive an email with details of this ban and the email will explain how to appeal the ban. I am told that banned advertisers can reply to the email to start the “appeals process.” Every reply should get a response from a dedicated Google representative.

Over the course of the next day or so, many new advertisers will be banned and I am told to expect to hear some vocal disgruntled advertisers. I asked Nick Fox how many advertisers are we talking about, he declined to answer that but he did say it is a “tiny minority” of their customers.

I agree with Google this time why? Because there are many scams being promoted. Yes, I advertised once but not via adwords but via SEO which takes time and effort more than PPC. But why promoting scams? to earn few dollars here and there and then what? Scamming your visitors, your people? Let´s see an example:

The Big Money also reported that Google is banning “White Teeth”, “Flat Stomachs” scams campaings. I have been checking many networks like Neverblueads, Marketleverage, Azoogle, etc.. and if you notice all of them offers those type of programs. So what do you think will be the future of those companies, in case Google is working with the government (I am sure they are doing that)? If you are an advertiser that promote those kind of programs, what is your choice right now? Do you think that CPA network will get an end?

Also in Webmaster World there is a thread about Google Adwords dvisor (a Google worker) posting some information about the situation:

Those reading this forum over the past month will no doubt be aware that the subject of account disabling has spent a fair amount of time at the top of the page, in two very active threads. Without editorializing, I recognize that most posts have been quite critical – while a smaller number have been rather supportive of the intent.

Given this substantial level of forum activity, and by way of being more clear as to why the disabling of accounts is occurring, I have been asked by my colleagues at Google to post the message below:

In keeping with our mission to organize the world’s information and make it universally accessible and useful, we spend a tremendous amount of time and effort monitoring the quality of our search and ad results. As we’ve stated many times before, Google’s primary focus is on delivering the best possible search experience to our end users. To help further this goal, we work with our advertisers in a number of different ways to help them design and run the best ads possible.

Unfortunately, some online advertisers continue to promote services and websites that do not help, and in some cases could harm, our users. For instance, these advertisers may offer free services that bait users into accepting hidden fees. Or these advertisers may attempt to deliver malware to unsuspecting web citizens. Regardless of the practice, these types of campaigns do not benefit our users and we therefore take steps to enforce our policies and prevent such advertisers from running ads through our systems.

Over the last decade Google has implemented a number of systems and processes to identify and disable ads that direct users to these offending websites. However, the ad disabling procedures have resulted in ongoingback and forth between us and these questionable advertisers as they try to outsmart our systems and processes. Therefore, we’re being stricter with advertisers who deliver a bad user experience by permanently disabling AdWords accounts that engage in prohibited behavior.

Recently we began implementing this new account disabling. As a result, many advertisers who provide a poor user experience and have previously had their ads disabled will now have their accounts disabled.

We take our user, advertiser and publisher experiences very seriously, and remain dedicated to delivering only the highest quality advertising results to our users. We believe this new process of permanently disabling accounts will markedly improve the overall experience of our users, advertisers and publishers.

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Posted in Affiliate Programs, Google Adwords