Selecting Keyword Ranking Gold

November 10, 2005

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Author: By Brett Tabke
Source: Selecting Keyword Ranking Gold

Some random thoughts on the importance of selecting good internet keywords.

There are “unique” and rare keywords that can be gold. Learning to target and track them can be the complete key to your internet success.

Let’s say your site is about “blue fuzzy widgets”.

The “blue fuzzy widgets” keywords are competitive and loaded up with optimizers on all the search engines. You’ve checked Goto.com, and someone is paying $.90 per click for that keyword. Wow. What’s a mother to do?.

You can’t get a page to the top of blue fuzzy widgets rankings for nothing. Yet, unknown to the the rest of the internet community, blue frizzy widgets does almost as good as blue fuzzy widgets and you rank top 3 everywhere under it.

What would your competition pay to know that little secret? How would they find that fact out? If it doesn’t really show on Goto or any other major keyword lists - yet it is the life blood of your traffic. It’s your little Keyword Gold.

There are unique keywords that are traffic powerhouses. Some of which, few people know about. I know of 4 word keywords in the top three on Alta that can generate a k a day in referrals. Yet even close kw’s to it, won’t generate anything.

There are keywords where at #12 ranking can pull as good as what appears to be better keywords at #2. There are also keywords, where a #8 ranking will pull as many referrals as a closely related keyword will at #1.

There are all kinds of fun keyword combo’s that go unnoticed by even the expert keyword people. Most get blinded by pure traffic numbers coming in on a keyword and fail to look at things like, conversion rates and per user click rates. Some keywords generate referrals in mass number, yet they are all one hit wonders. Still others generate low amounts of visitors, yet those visitors click around your site for hours.

There are keywords where you can get say a 7-10 ranking that will generate as many referrals as “better keywords” can the top 1-2 ranking spot.

A phoney example:
A top 3 listing under “search engine optimization” on Alta will generate about 900 referrals a day that turn into about 4k views by users hitting the site . The conversion rate to product purchase on those hits is about 1 in 30k views.

A top 10 listing under “search engine rankings optimization” only generates about 300 referrals a day, yet the conversion rate is 1 in 4k views.

So all the competition is fighting over “search engine optimization” while we clean up with “rankings optimization”.

Why a phoney example and not a real world? Ya, right! That’s my keyword gold - go get your own

Ok, if you really must have an example, look at the title.

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Posted in Search Engine Optimization