How to Write Meta Tags

December 1, 2005

|META NAME=”description” CONTENT=”A description of your website that has lots of keywords in it, and is about this long in length.”|

(When in doubt about length, read the FAQ for the engine or directory you are submitting your URL to.)

|META NAME=”keywords” CONTENT=”keyword, keyword, keyword”|

(For keywords, list from the most important word the least. Start with the one word you think people will type in to find your website. Remember to offer various ways of spelling your top keywords if there are several.)

Your title tag needs keywords in it too!

|TITLE|Top keyword first subject description with more keywords. |/TITLE|

Note:- Today, title tags are still critical to rank. Avoid using “hype” words, marketing language and “Welcome to”. Directories can refuse submissions with “hype” words. Since most directories list alphabetically (I know, it’s unfair!), it’s wise to begin the title tag with a word that begins with a letter near the beginning of the alphabet. Using symbols in the beginning of the title tag, another “old” trick, is considered SPAM now. Even more important is to pack as many of your top keywords as possible into your title tag. Don’t go past 63 characters.

Would you like to control what pages search engine spiders are allowed to add to their indexes? This Cre8asiteForums thread will help >>> Robots.txt

This page was last updated for accuracy on August 18, 2005.