How can you increase eCPM?
December 2, 2005
Stumble it!Author elguapo
Source WebmasterWorld.com
Traffic recovering, but eCPM still tanking
My main site was one of those hit hard by Jagger, losing about 70% of traffic beginning Sept. 22. I was making an average of $350-500 or better pre-Jagger with a very nice eCPM (anywhere between $30-$50). Then Jagger came and my traffic went down the drain bringing down my income anywhere from $75 to $175 per day. It’s one big ouch on my pockets.
Coinciding with the decrease in traffic is about 50% decrease in both my eCPM and CTR. It feels like a double whammy.
But with Jagger 3, my traffic is slowly recovering. My homepage is now back on the top 3 of my SERPs (very competitive 2.4 billion results), and many of my pages are coming back to the top spot. Traffic has significantly improved and we are only down by about 20% pre-Jagger.
BUT – my eCPM and CTR are still 50% off from previous levels. It’s not increasing, and worse, it is slipping day by day.
What I’m doing now is to remove the least performing banner type (skys for us) and leave the large rectangle in the middle and at the bottom of the articles. I have also removed the Adsense code from non-performing pages (pages which get significant impressions but next-to-nothing clicks).
Anyone else experienced drastic decrease in traffic and eCPM but recovered later? Any suggestions? Thanks!
–> It seems like all that we can do to improve eCPM is:
1) remove ads from pages with very low eCPM (not necessarily CTR though)
2) limit the number of adblocks per page
3) make the content on the pages as easy to target as possible with all the usual “spider food” SEO stuff, page titles, page names, descriptive original content,etc..
4) use the URL filter judiciously to block obvious MFA sites
5) blend the ads in as naturally as possible
6) try a 336×250, above the fold, centered in the content, or a leaderboard
Besides this, it really seems that everything else is a mystery. A frustrating one too.
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February 12th, 2006 at 10:32 am
[...] After few Google searches, I found some interesting points from Google Lady about ecpm. [...]
September 7th, 2007 at 2:18 am
sir
i have same problem about ecpm that my overall ecpm is 0.42 and daily ecpm is just .25 so i am very upset that how can i make good ecpm.my site have good traffic good clicks Emp 78 clicks and i am earned just 1.20 $ so see my site and tell me what i do http://www.hotwallpapers4u.com its home page but visiters going at http://www.hotwallpapers4u.com/gallery so open and tell me
September 7th, 2007 at 11:50 am
If you are having good traffic and having a lot of clicks, here is some of my thoughts. Google adsense is based on the content of you site, it seems that your site is about pictures. Why not adding under “Events” and “Today in Bollywood” a short paragraph instead of title links? Like this google will take into consideration your site as “content” and not only pictures. Usually sites without a lot of content google will give you a little per click.
About the gallery section, I have seen google ads at the top but people are interested in checking the gallery so the top ads and sidebar google ads will be ignored. A good idea is to re-design your gallery section and try to add your google ads between the pictures.
September 13th, 2007 at 6:21 am
thanks for this now tell me how can increa that U.S.A and U.K tarficc tell me the beat idea
October 15th, 2007 at 2:39 am
thanks for this useful post.. can you briefly tell me what can i do more to enhance my google adsense earnings..
October 25th, 2007 at 8:27 am
Hi,
Please provide some suggestions to increase eCPM.
October 26th, 2007 at 3:41 pm
Hi,
My ecpm is just changing day by day. It is worst these days. I had ads with low pay may be this is the reason why i am not able to get through my ctr is 7.6 but still i get just 5-10 dollars a day nothing more than that. i put some new key words and content into my site but ecpm is not improving any way. any suggestions to block low payers.
October 26th, 2007 at 3:44 pm
Do you know what is the content which i can concentrate on so that i can earn more by high paying advertisers. Google said that high paying key words are not so good because they have really lot of competition and unlikely that they will be displayed in a blog. If i can get atleast 0.1 dollar per click it is enough but google is paying me really low
October 26th, 2007 at 4:00 pm
Santosh the secret is not knowning which topics or niches. You have to write unique content and be an “Authority” site to earn a lot of money, of course playing with the “ad placements”
October 28th, 2007 at 7:48 am
can u tell me how to increase eCPM in a smarter way i am a newbee…
October 28th, 2007 at 8:01 am
Yogesh I have deleted your email in the comment to prevent the word “Spam” into your inbox and if you don’t have time to read this blog and search for tips I will definitevely, don’t send you an email
September 19th, 2008 at 7:36 pm
Getting rid of ads that dont pay much is the best way. But what is the best way to find out this, would it be trial and error till you get it right.
September 20th, 2008 at 4:47 pm
hi,
any suggestion for picture or image site to improve ctr and ecpm,
i just cant understand how it works.
November 7th, 2008 at 2:49 am
hi i make blog but no any earning ??
(
November 22nd, 2008 at 12:58 pm
I’m having trouble with my site’s eCPM. It’s currently averaging $0.14, and I’m driving about a hundred visitors every day. How can I increase me eCPM? Is it because my blog is too “general”? Please Help!
December 12th, 2008 at 7:59 pm
please look at my site and give me suggestions. i am also suffering from very low ecpm ? what will be the best solution.
thanks in advance
December 27th, 2008 at 9:03 pm
hi.. I have a problem.. my ecpm.. how can i increase it? now its like .03.. its a ad type problem ? please answer me.. i´ve read the blog in search for an answer.. but I´m new in this, i wold like a srtight answer and a sugestion.. please..
February 3rd, 2009 at 8:54 am
What are good keywords for a Cricket Website…and how to increase eCPM….
February 26th, 2009 at 6:06 am
Hi.. I am going to apply your 6 point techniques to improve eCPM. Hope it works. Have got one question in mind. In general it is said that text content has higher eCPM compared to photography related sites or blogs. What do you say?
March 12th, 2009 at 1:58 am
I can’t believe how low your eCPM is. My eCPM at my website is far more better than all of you here.
If you want to increase your eCPM don’t put too much ad unit in your page. Visit my website and you’ll see that I have only 1 ad unit in every page. But I’m happy with the result compare to 2 or more ad unit.
April 26th, 2009 at 9:23 am
Hi. I recently filled all my pages with lots and losts of ads, and now my revenue is down to 0, approx. my eCPM has dropped from $1.14 to $.6 what to do, plzz someone experienced help me out, and please can someone tell do i earn only from clicks or also from impressions
August 1st, 2009 at 10:57 pm
my ecpm is around 1.5$ is it good? what should be the average ecpm
August 17th, 2009 at 1:21 pm
Hi,
I have recently set up a celeb gossip site, when we first started we had a good eCPM but now it has dropped to around 0.01, any suggestions why this could be, our site has a lot of pictures but alot more content.
The site is http://www.insidegossip.co.uk any help would be greatly appreciated.
Kind Regards,
Sean
February 8th, 2010 at 10:44 am
Sean,
I think it could be the fact that you haven’t had any update ( no activities) on your websites for a long time. Secondly, it could be due to the mass photo upload instead of having good contents in your website.
Best regards,
John
April 21st, 2010 at 3:33 am
Hi,
I have recently started a gaming site i am getting an eCPM of round about 0.02, i am updating the site day by day but still no change, can any one suggest me why is so, so that i can modify it
Regards,
Shadowkeeper.
September 20th, 2011 at 3:02 pm
Fact is, ecpm/CPM is a standard industry metric, and it’s a very useful one. It allows comparisons of revenue streams from CPC ads, CPM ads, affiliate programs, flat-rate monthly fees, and other types of pricing. As Google explains, it can also be used to compare earnings from different types of adsense ad units. Big publishers use ecpm/CPM to measure ad performance, and there’s no reason why small and medium-sized publishers shouldn’t learn how to benefit from using it, too.
Regards,
Zobia