How can you increase eCPM?
December 2, 2005
Stumble it!Author elguapo
Source WebmasterWorld.com
Traffic recovering, but eCPM still tanking
My main site was one of those hit hard by Jagger, losing about 70% of traffic beginning Sept. 22. I was making an average of $350-500 or better pre-Jagger with a very nice eCPM (anywhere between $30-$50). Then Jagger came and my traffic went down the drain bringing down my income anywhere from $75 to $175 per day. It’s one big ouch on my pockets.
Coinciding with the decrease in traffic is about 50% decrease in both my eCPM and CTR. It feels like a double whammy.
But with Jagger 3, my traffic is slowly recovering. My homepage is now back on the top 3 of my SERPs (very competitive 2.4 billion results), and many of my pages are coming back to the top spot. Traffic has significantly improved and we are only down by about 20% pre-Jagger.
BUT - my eCPM and CTR are still 50% off from previous levels. It’s not increasing, and worse, it is slipping day by day.
What I’m doing now is to remove the least performing banner type (skys for us) and leave the large rectangle in the middle and at the bottom of the articles. I have also removed the Adsense code from non-performing pages (pages which get significant impressions but next-to-nothing clicks).
Anyone else experienced drastic decrease in traffic and eCPM but recovered later? Any suggestions? Thanks!
–> It seems like all that we can do to improve eCPM is:
1) remove ads from pages with very low eCPM (not necessarily CTR though)
2) limit the number of adblocks per page
3) make the content on the pages as easy to target as possible with all the usual “spider food” SEO stuff, page titles, page names, descriptive original content,etc..
4) use the URL filter judiciously to block obvious MFA sites
5) blend the ads in as naturally as possible
6) try a 336×250, above the fold, centered in the content, or a leaderboard
Besides this, it really seems that everything else is a mystery. A frustrating one too.
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February 12th, 2006 at 10:32 am
[...] After few Google searches, I found some interesting points from Google Lady about ecpm. [...]
September 7th, 2007 at 2:18 am
sir
i have same problem about ecpm that my overall ecpm is 0.42 and daily ecpm is just .25 so i am very upset that how can i make good ecpm.my site have good traffic good clicks Emp 78 clicks and i am earned just 1.20 $ so see my site and tell me what i do http://www.hotwallpapers4u.com its home page but visiters going at http://www.hotwallpapers4u.com/gallery so open and tell me
September 7th, 2007 at 11:50 am
If you are having good traffic and having a lot of clicks, here is some of my thoughts. Google adsense is based on the content of you site, it seems that your site is about pictures. Why not adding under “Events” and “Today in Bollywood” a short paragraph instead of title links? Like this google will take into consideration your site as “content” and not only pictures. Usually sites without a lot of content google will give you a little per click.
About the gallery section, I have seen google ads at the top but people are interested in checking the gallery so the top ads and sidebar google ads will be ignored. A good idea is to re-design your gallery section and try to add your google ads between the pictures.
September 13th, 2007 at 6:21 am
thanks for this now tell me how can increa that U.S.A and U.K tarficc tell me the beat idea
October 15th, 2007 at 2:39 am
thanks for this useful post.. can you briefly tell me what can i do more to enhance my google adsense earnings..
October 25th, 2007 at 8:27 am
Hi,
Please provide some suggestions to increase eCPM.
October 26th, 2007 at 3:41 pm
Hi,
My ecpm is just changing day by day. It is worst these days. I had ads with low pay may be this is the reason why i am not able to get through my ctr is 7.6 but still i get just 5-10 dollars a day nothing more than that. i put some new key words and content into my site but ecpm is not improving any way. any suggestions to block low payers.
October 26th, 2007 at 3:44 pm
Do you know what is the content which i can concentrate on so that i can earn more by high paying advertisers. Google said that high paying key words are not so good because they have really lot of competition and unlikely that they will be displayed in a blog. If i can get atleast 0.1 dollar per click it is enough but google is paying me really low
October 26th, 2007 at 4:00 pm
Santosh the secret is not knowning which topics or niches. You have to write unique content and be an “Authority” site to earn a lot of money, of course playing with the “ad placements”
October 28th, 2007 at 7:48 am
can u tell me how to increase eCPM in a smarter way i am a newbee…
October 28th, 2007 at 8:01 am
Yogesh I have deleted your email in the comment to prevent the word “Spam” into your inbox and if you don’t have time to read this blog and search for tips I will definitevely, don’t send you an email
September 19th, 2008 at 7:36 pm
Getting rid of ads that dont pay much is the best way. But what is the best way to find out this, would it be trial and error till you get it right.
September 20th, 2008 at 4:47 pm
hi,
any suggestion for picture or image site to improve ctr and ecpm,
i just cant understand how it works.
November 7th, 2008 at 2:49 am
hi i make blog but no any earning ?? :((