Adsense vs YPN

September 9, 2005

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What is the difference about YPN and Adsense, Since is too early to tell which one is better we recollected some data about what people thinks. (must of them Beta testers on YPN):

Google: More Intelligent Targeting?
By ElGuapo WebmasterWorld.com

For a couple of weeks now, I’ve been running a test on which will perform better on my site, Adsense or YPN. Adsense is in my flagship site, while YPN is in my smaller site. But to make the two comparable, I decided to run both YPN and Adsense on the homepage of my main site.

Using phpadsnew, I set the two to have equal weights so at the end of the day they have equal pageviews. They use the same leaderboard format and sports the exact color scheme. Both seemingly show targeted ads, the main difference though is that G tends to show more “mom and pop ads” while YPN shows more ads from leading brand names.

While my test time period is not too long (a couple of weeks), the same pattern emerges day in and day out: I get significantly more CTR from Google at the rate of 10:1 compared to YPN. So for example, my CTR with G is 10% while my CTR with YPN is only 1% (my Google CTR on my homepage always exceeds double digit). So at the end of the day, even if YPN pays more per click (about $1 more than what G averages per click), at the end of the day, I get more revenues from G.

From this, I can only surmise that G has better targeting altogether, even if the two shows targeted ads. It seems G has the capability to show ads that are targeted to the page AND ads that are likely to get clicks. Whereas Y only stops at showing targeted ads.

Do you guys think G uses historical performance of the site as to which ads get more clicks? I suppose the fact that my site has been with Adsense since June 2003 may have something to do with it, that they already know what works on my site.

By Jensar:

I have been one of the small handful of publishers beta testing the YPN, and it was worth the wait

YPN is very similar to AdSense in a lot of ways, but it has some quirks to work out during the beta period. It has ten ad unit sizes (same as AdSense) and similar reporting features in the control panel, including downloadable reports.

You can also block advertisers, customize channels for tracking (although only 50 of them), and create ad unit styles for display.

Ad units look similar to AdSense, although the text is larger, and hence shows fewer ads. For example, the large rectangle only shows three ads with YPN instead of four.

A couple cool features - you can transfer your earnings to your Yahoo Search Marketing account.

The home page of the control panel features your total daily earnings, and it tells you what time your earning stats were last updated, which is great for stat junkies.

Now, the question everyone wants to know. YPN is open for beta testing by invite only. But you can apply to become a YPN beta tester and hopefully be one of the ones invited:

If you’re interested in being considered for the Yahoo! Publisher Network beta program, please enter your information below. Participants of the program must be a resident of the U.S., with valid U.S. Social Security number or Tax ID.

I would assume they plan to open it to those who don’t meet the above criteria when it launches out of beta by the end of this year.

higher revenue for YPN but lower clickthrough

I am testing it in one of my smaller sites as well as in the homepage of my main site. In my main site’s homepage, I have it alternate with adsense using the same weights so they have an even number of impressions at the end of the day. For the same prime spot (this is a leaderboard and both uses the same exact color scheme), G gives me double digit CTR but Yahoo gets me only a tenth of my adsense CTR.

While YPN may have a higher cost per click G’s ads are more suited and attractive to my users. YPN ’s ads are also targeted, and in fact the advertisers are bigger and more sophisticated than adwords advertisers, but my users respond more to adsense than ypn.

In my web is curently 100% better (Yahoo!)

The click value is above Adsense, the targeting is a little off, so the clicks are less. Seems to be balancing out for me.

Couldn’t get back in to change my last post.

When testing the Yahoo Publisher program I changed over about 1/2 of my adsense ads for the one site. Since yesterdays new Adwords change clicks for this site went to .01 ( other sites actually went up in value) I will change over the rest of my ads to Yahoo for this site to see what happens.

Ohhh I honestly love this game :)!

It’ll be expected that YPN would do better comparing to AdSense for the low paying-eCPC sites (eCPC less than $0.05 in AdSense system). So be carefull in comparison.

I’m testing YPN on one site and still have Adsense up on my other sites. YPN paid better as someone suggested earlier the first few days. After that I took notice that they had spread one or two ads in the ad spaces that originally had 3/4 ads. My ecpm and click through ratio both dropped in half. Same thing happened when Adsense began filling an ad block with just one or two ads. This is the reason I wanted to try YPN. As a publisher, I’d like to be able to opt out just as I have an option to block a url that doesn’t fit my site. I’m hoping that both YPN and Adsense read this thread and perhaps make that an option. I am thankful to have the revenue and not here to gripe but to make an observation

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Posted in Contextual Advertising, Google Adsense