AdWords: Frustrating

May 17, 2006

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AdWords is extremly discouraging when you have CTRs of 0.14%. Something is seriously wrong with my ads. I’ve got good keywords, but I just ain’t doing this right. Don’t know where I’m going wrong.

I bought the ebook: Beating AdWords, but it wasn’t all too great.

Is anyone here really familiar with adwords and has success with it? I’m looking for an extra hand if someone doesn’t mind helping out.

Please PM me. Your help is greatly appreciated.

Your keywords are not targeted then, or you ads are displayed to far back, too much competion in your niche.

Any one of those could be your problems.

May be the non-targeted key words..

Hi Paradigm,

You bought “Beating Adwords” through my link. I am surprised you say “it wasn’t all too great”. I found it a great e-book and a great learning tool. I read and studied the book and implemented their ideas and my Adwords are doing very well! For about $500 a month spent on Adwords, I take in about $5000-$6000. I’m not sure what you may be “doing wrong” since I do not know your keywords or have I seen your ads, however, if you have really read and implemented the suggestions in “Beating Adwords”, perhaps what you are selling does not appeal to the market. Also, what are your bid ranges? If you ads are too far back, you can forget making money.

Jim

adwords can be very frustrating. I did this when I first started using adwords…pick your BEST keyword. Put that keyword or keyword phrase in brackets like this: [keyword] and test a headline. Once you get about 250 clickthroughs, you should be able to accurately track results (or go a few days and see how your clickthrus are going). Then, alter just *one* word or small prase in your ad or the headline. Then test it again. Repeat. When that starts doing well, do another keyword. The only real way you can track results IMO is doing one keyword at a time. otherwise you’re kind of guessing at what keywords are “winners”.

There are some old “tricks” that I don’t know if they still work or not, but I used to jack up the bid price and then after I got a good amount of clickthroughs I could lower the bid price and remain on top.

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Posted in Google Adwords