Google Adsense Earnings are down 10% to 30% this year

June 13, 2007

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Some Publishers are angry about the results that they are having with their Google Adsense accounts. Some people claim that their earnings are down between 10% to 30% this year compared to last year. Is this happening to you? What is really happening behind Google scenes? Are there many useless sites using adsense and the quality of adsense network sites is less?
Let’s see some publishers testimonials telling that they quit Google adsense. I will take this opportunity to use always this word “Diversify”. Do not add all your eggs in one basket. I mean use in your site more than one source of income not only Google Adsense, yes it is possible there are many good source of income to diversify.

Well, I’m finally giving up on Google. I would rather earn nothing that put up with the constant disappointment that is Google.

I’ve been getting 40,000 impressions per day, and my CTR is a lot more than it used to be, but I’m making less money than I did a few months ago, when I was only getting 2,500 impressions per day.

So, good bye Google. I’ve had it with your senseless earnings.

For those of you that are happy with Google, more power to you, and I wish you continued success, but I’m out of here.

Don’t give up try to optimize your ads, I am sure you are doing something wrong optimizing your ads or may be is your niche? If your niche is an “Humor” portal that will be useless for google adsense, also I have read that using adsense with forums is also a bad idea.

Yeah, the metrics really do not make sense.

eCPM values for our sites are down consistently between 10% and 30% this year compared to last year. At the same time we are hearing about “record earnings” for Google each new quarter. I feel like contributing to the success of Google without actually participating in this success.

Google makes it very difficult to love their program.

The thing that bothers me the most is that it’s so secretive and one-sided.

Go for CPM networks (Good luck finding a good one) if you want to see proportional jumps in earnings with your traffic, otherwise, PPC carries this uncertainty,
PPC is fishing not catching

Nice comparison about Fishing not catching

Good comparison. You see, I am not as dissatisfied with Adsense as Mike73. That’s why I am still part of the program. However, the thing that strikes me again and again is that traffic and revenue do not correlate.

(I know, I know, it’s PPC and it’s an auction based system, and it might have to do with supply and demand, so there is no reason that these values should correlate at all, and also I am free to leave the program at all times. No need to remind me of that.)

Yet, I see my traffic sources almost exactly the same as 2006, with more organic links coming in due to quality content. If all the parameters remain unchanged, I somehow feel the Adsense parameters should remain unchanged, too.

I agree that Mike73’s traffic increase is probably a bit on the large side (from 2500 to 40000, that’s 16-fold), but for established sites with a constant, predictable stream of traffic and clicks, I think the revenue should also be predictable, in a positive fashion. My revenue and eCPM is predictable, too: pointing down.

I would love to not care about any of the following:

- finding and removing bad (unsuitable) advertisers, be it MFAs, scammers, or garbitrage sites
- sudden EPC drops (probably due to MFAs)
- sudden CTR drops (probably due to bad targeting)
- sudden eCPM drops (probably due to Google gettin’ greedy)

I would love to just care about creating useful unique quality content. That’s what I am good at. But if it is of no value to Adsense (i.e. adding content does not lead to better revenues), then there is no point in adding that content, or at least: not adding Adsense to that content. That’s the whole point. I want to be rewarded for the efforts to create content.

mike73, I feel your pain too. At the moment my site does 120,000 ad impressions per day and I have been averaging only $20 per day. Somedays my EPC can go as low as 1 cent. Back in February my site was doing roughly 60,000 ad impression/day I was making $100+ a day. Heck, my highest day was $900 back in December, when one of my page was dugg, with just over 200,000 impressions.

I have been giving less and less impressions to Adsense since April. I’ve sold a couple ads spot directly to retailers and websites and it worked pretty well. You just have to find an industry which your traffic will convert to sales, do some research and find your own sponsors. It’s tough for sure and you won’t be able to fill all your ad inventory. But it does feel a lot better than knowing Adsense ripping you off by paying you 1 cent per click.

Part of the answer, maybe all of it, could lie with the source of the traffic. If it’s low quality traffic, it could trigger smart pricing.

I’ve had short-term influxes of legitimate traffic that were valuable, and other influxes that were worthless. In the latter case, they were either people who “look and don’t click” or people who came to see content that is of low value to advertisers. But the rest of my site’s earnings were not affected. My long-term traffic building has resulted in stable, increased earnings.

It could be a possibility, Google cares about the quality of the traffic that you send to your site. An example of a bad quality traffic are those autosurf exchangers.

When the advertisers trust the network, they’ll put money in it. I have virtually no limits on the budgets I can put into AdWords for my top three clients - as long as the conversions are there. They weren’t there for Content, so I took the money out and put it in Search. I recently started putting it back into Content, but at a MUCH lower cpc, and judging from some nasty sites I ran across yesterday, I probably shouldn’t even have done that. I turned Content back off yesterday.

AdSense isn’t ripping you off. It’s the crap in the network that reflects upon the entire network and keeps the lucrative advertising away that does.

And I’m an AdSense publisher too, and I get plenty of .02 and .03 clicks.

You see? This is what most of the advertisers in adwords are doing. It seems that there are many useless sites using adsense everytime! I am happy that google is banning those useless sites (ex:MFA).

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Posted in Google Adsense