The first ad of google adsense is always the highest paying?

June 23, 2007

There have been always that question, if the first AD in your Google Adsense is the highest paying keyword?

Hey all,

I’ve read a few times that the Adsense advert that is displayed first contains the highest paying advertisers/clicks.

The reason I ask is that the first Adsense block on my site has a lower CTR (around 1.5%) than the second Adsense block (around 4.5%).

I’m just wondering if this has ever been proven.

Don’t think that’s so. Advertisers can choose above the fold or below the fold for their ad placement. Presumably a high paying advert could therefore be placed below the fold and below a higher ad block.

What do I have to do in Adwords to influence that?

Not necessarily the highest EPC, but the top ads should be the ones that will earn the most for your site.

So, an ad paying $0.20 with a CTR of 10% should be higher in the list than one paying $1.00 with a CTR of 1%

…in theory…