Yahoo: Publisher broken?

July 22, 2007

Publisher is under-reporting impressions and clicks by about 40% for the last two days. Our earnings have dropped about 60%. Anybody else seeing this?

Seems a lot of people are having the same problem. Earnings way down the past few days. Here are some testimonials:

- Ok, I’m seeing the problem now. 3 ad units on the page (12 ad spots), and only 1 ad is showing of the 12.

- YPN = Yahoo’s Poor Network
Well! seem to me that all of the advertisers are now only investing in YSM rather than YPN.
I also can see almost NO Ads on MOST of the pages and i’m sure that all are very low paying as earnings are almost gone DEAD.
Ah…
Dont know wat’s goin on, Are they closing YPN?
Shez

- Yeah, we’re down 90% now, compared to last Saturday. Must be the end, or else Yahoo has lost alot of money the last four days!

- We’re removing YPN and replacing it with AdSense now to salvage some revenue until (if/when?) YPN get its act together. A note in our account letting us know what is going on would be nice. Are listening, YPN?

And the answer from YPN:

Today I checked to see if earnings were back to normal and unfortunately they were not, I used to get around $1.00 per click and yesterday I only got $0.44 per click but at least they finally posted a message in the account interface, here is what it said:

Subject: Network Update

“You may have noticed a decrease in impressions in your Yahoo! Publisher Network account recently. This is due to a partial outage that occurred during routine maintenance. We are actively addressing the issue and expect improvements by next week. Thanks for your patience.”

So everything may look back to normal but the fact that in the message they say next week must mean they are still working on stuff and earnings will probably be less than normal until next week. It would really be great if they would reimburse publishers for all the money lost but they probably won’t.

Subject: Network Update