Yahoo Publisher Network: Smartpricing Is here

July 22, 2007

Got an email as I am sure most of you have by now.

http://www.reuters.com/article/internetNews/idUSN0420377020070605

Yahoo Inc. is introducing a new pricing feature for customers of its recently upgraded Web search advertising system that allows them to pay for online ads based on the quality of each site’s audience.

The new pricing, one of the new features enabled by Yahoo’s Panama pay-per-click advertising system, assesses the quality of a site publisher’s traffic based on its capacity to attract customers highly valued by advertisers, Yahoo said on Monday.

What do you think about it?