Improved CTR with Google Checkout icon in ad?

August 4, 2007

Question made by Huligan:

Hey. I’m making a decision on whether to offer Google Checkout as a payment method in an e-commerce website my company is developing. One of the advantages of doing so will be having the Google Checkout icon in my pay per click ad. Does anyone have any numbers on the improvement (or lack of) in CTR when the Google Checkout icon starting appearing with your AdWords ad? Thanks.

my eyes are drawn to those icons so i would have to assume that it draws everyones eyes. i.e. draws them to your ad. What is recommended is to test it out, anyways, google checkout is still new but I am sure when they will offer to international members a lot of people will sign up. I have read many testimonials and saw that there is an increase of CTR when they use google checkout.

Any of you tried it? Please share it