Quality Score affected by adgroup keyword volume?

August 7, 2007

Question made by: Jon12345 and answered by: CustardMite

Has anybody experienced this? You have the following in your Adgroup:

my widget
“my widget”
[my widget]

Then, you decide to use a keyword tool and get long tail versions of these. e.g. [buy my widget], [my widget new york] etc. You paste 500 of these keywords into the same adgroup as above.

Then, you check the positions of…

my widget
“my widget”
[my widget]

…and they have fallen considerably. Has anybody else experienced this?

Thanks,

Jon

I’m fairly sure that Adwords doesn’t penalise you for having a lot of keywords in your adgroup.

What it may do (don’t know if this happens or not) is penalise the new keywords for having no history, and thus reduce the quality score for the adgroup?

If this is the case, then I can see how diluting a campaign with a lot of new keywords could set it back for a while.

As I say, it’s just a theory…

PPCBloger:
Yip I would agree.

My widget as a broad match & “my widget” as a phrase match both potentially could of had “buy my widget” matching against them previously depending on the circumstances. Since, you have added the tail terms, Google now tries to trigger “buy my widget” which doesn’t yet have any history. In theory it shouldn’t take to long before positions improve.

I am presuming the CPC is the same on ‘buy my widget’ as your original broad or phrase match for “my widget”. Otherwise thats another reason.