New from AdSense: Allowed Site Feature

September 4, 2007

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New feature in Google adsense, this is taken from the google adsense help center:

What is my Allowed Sites list?

Allowed sites are sites or URLs on which AdSense publishers allow or wish to have their Google ads displayed.

We’ve added the Allowed Sites feature because we’ve learned that some AdSense publishers are concerned about potentially malicious behavior from others on the web, such as stealing their ad code and placing it on an inappropriate site. By offering this feature, we allow AdSense publishers more control over which sites or URLs can have their AdSense code.

Some publishers add their point of view why they are happy and why is important this feature:

- contentadsblog: I just saw this new feature in my AdSense account. It’s just like a peace of mind for AdSense publishers.

- fredw: I, too, am glad this feature has finally come to the masses, after being announced several months back. I immediately enabled it upon learning about it here this morning!

By the way, I was fascinated to read on the set-up page for this that if your ads are run on sites other than allowed sites, that ads will still show, but the impressions and clicks are just ignored. Isn’t there still a possible downside to this? Couldn’t unscrupulous people be putting our adsense in places Google wouldn’t like it to be seen?

However, at least now we (webmasters) are indemnified against possible damage from those kind of situations!

[FredW does happy dance for Allowed Sites feature]

Why is important?

Many webmasters in the past have had circumstances where pirates have copied and pasted their web pages into the pirate’s own site, many times without even taking the Google adsense code out. This would mean adsense with OUR adsense publisher ID would appear on THEIR site, leaving us liable for whatever Adsense TOS violations the other site engaged in.

Having the ability for us to limit where our publisher id is valid eliminates the possibility of being liable to this scenario.

Another good thing – “If you put your ad code on a page not on this list, ads will still be displayed, but impressions and clicks will not be recorded” – presumably means we can now test ad placement and see the type of ads which would appear on a new or unlaunched site without artificially inflating page impressions. If so, then double fantastic.

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Posted in Google Adsense