Content is King, or Links are King: What’s Your Money On
September 17, 2007
Stumble it! Nowadays, making a new site and mainly if you are new into this business can be difficult not like in 2000. Every 2-3 months I open a new website or blog and try to see what is the best way to advertise and succeed with a new site. That makes me see what are the new ways that really works and more if we are in the new technology Web 2.0. Googlelady have been since 2005 and most traffic that this blog gets are from search engines, mainly Google (+70%)(google loves his lady 
).
But now the question is really the content enough to succeed your “new blog” or website? Let’s make make your mind as you have a new site and you have a lot of great content. You write everyday with unique content waiting for someone to check your articles and see if you can succeed just with your best tool “Patience”. But after a long time you see that this will not work. You have to make people know that you exist.
You have 3 options here to let people know what is your new site.
So it is really Content the King? or Links are the king? In my humble opinion nowadays, both of them are the king or let me say Content is the king and links the queen? If you have a blog with unique content you will need people to know that there is a site called “Your site” which the only way is to get links from other sites. There is a great discussion in webmasterworld about this issue:
Question:
Hi,
Today, after we had completed a training session with our new link team, one of the senior trainees informed them that we would be having a debate on the topic “Link or Content - Which is the boss?”
As we all know and have been hearing that content is the king and link is the secondary aspect as regards to SEO, what would you guys opine on this subject in the modern SEO era. Would you go only with quality content or would you concentrate mainly on link building.
Lets share our experiences through this platform.
Anand
Some Answers:
I will say however, that great links to sites with modest content can get you rankings. Not so true the other way ’round.
The flip side of course is that great content does act like a magnet for links…not good content, great content.
At the beginning you need good “trusted” links.
You will realize that you rank fine in the long tail ( often in not competitive phrases); you do not need a strong link popularity campaign: everything goes in a natural way and if the content is an “excellent content” you attract good trusted links! And your ranking increases.
After few months you will begin to score fine for two keyword phrases and sometimes for a one word phrase…..
The more subjects that link to you, the greater your kingdom.
It is possible to have good content and horrible rankings.
If you can manage some great links with modest content, the truth is, you can rank pretty well.
But ultimately you need both, because sites with merely modest content will eventuallly atrophy.
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Posted in Search Engine Optimization, Webmasters
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September 17th, 2007 at 12:10 pm
I think this info is fantastic considering the fact that i have been looking for information from the wrong ( black hole) sources. am new in this fun game and i trully believe that what i have read today is of massive value to me in my infancy. thankx a zillion
September 17th, 2007 at 5:51 pm
There is a lot of opportunity to get exposure and back links by making it into other blogs ‘top commentors’ sections! Some of them are Page Rank 5!
September 17th, 2007 at 5:56 pm
You can give an example here, Googlelady.com have a pagerank 6 with top commentators.
September 17th, 2007 at 7:41 pm
I think your thought experiments are a little off-key in that you seem to require that there a no links at all to your new site. Then how is anybody (including search engines) going to find your site?
It would be interesting to see what happens to a site that is linked only from 1 source and has excellent, new content.
September 17th, 2007 at 7:55 pm
Chiller, I didn’t say that the site can succeed with no links. On the contrary, I believe that Unique content is the king and links are the queen.
If there is a site with execellent content/ unique content and new content with one good backlink will be enough to be spread. Internet is really wild!
September 18th, 2007 at 5:55 pm
Oh ok sorry then, I was referring to the part where you describe the three options and did not really factor in your “links are queen”-statement.
Regarding your answer: Do you think that a link needs to be spread even if it has excellent content to be ranked well in search engines?
It of course would be linked automatically by others, but let’s assume the hypothetical case that it wouldn’t be.
September 18th, 2007 at 6:13 pm
From my experiences testing out this issue openning new sites. I came with a solution:
When you start a page with content, how a spider will know that this site exists? Let’s see if you add it on Google manually. It will take a lot of time, or as Google explained somewhere in the Adwords guide, “If your site is new and you are using adwords we “may” add it in our index” (something like this).
But try it yourself if you have a blog (which it seems Google spiders it more than a normal website) link to your new site and wait 24/48 hours and you will see that your new site will be on their index typing: yourdomain.com
All I mentioned Index because you first need to be indexed and then ranked. To be ranked well is definitevely a “MUST” to have backlinks.