How long does it take for the minimum bids to come down?
October 6, 2007
Stumble it!Here is a good question, and I am sure that many adwords advertisers ask themselfs this question:
Like a lot of people posting recently, I don’t change my adwords campaign much. I have essentially been bidding on the same set of keywords since 2002. It is important to mention that these are high cost keywords: on average I’m used to spending around $2-$4 per click.
But now I am launching a new site with new, lower cost products. This will also mean advertising on lower cost, higher volume keywords. In essence, I am looking to pay $0.15 to $0.25 per click. Now, I know this might be a very basic, newbie-ish question, but please bear with me. I’m noticing:
1) Initially Google let’s me bid in my desired range of $0.15.
2) But after about 24 hours, they bump my “minimum bid” to $0.50 or higher.
3) I understand that over the course of time, as long as my ads perform well, the “minimum bid” SHOULD drop… hopefully it will eventually come down to my desired range.So, MY QUESTION IS: How long does it usually take to see the “minimum bid” drop? Will I have to be paying this higher price for days, weeks, months? Are there strategies I can employ to speed up the process?
Again, I apologize for my rookie question.
Answered question:
bw3ttt: No one can answer that but in my experience new campaigns settle down in a matter of weeks..
I’m have about 50,000
If you’re targeting the same country, just put the ad groups in the same campaign.. that “might” help.
PPCHeroJohn: I would agree with the others here that there isn’t any specific period of time that you will need to “wait it out.” The reason your keywords were given a higher minimum bid is due to Quality Score concerns.
The quickest way to decrease the minimum bids will be to follow some of the basic Quality Score “fixes” such as: write ad text that has your keyword(s) in the headline, body text or both – and check to make sure that your landing page includes your keywords as well. Doing those 2 things will be the fastest route to cheaper clicks.
Hope that helps!
Googlelady:
I am not an expert in PPC but the only answer to this question: There is not specific time now it only depends in your quality score of the landing page. In most cases, I bid as much as I can (e.g: $1 per click) and after 2-3 days my cost per click is lowered to approx (just an example): $0.5 to $0.3. Remember your success with Google adwords is relevance.
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Posted in Affiliate Marketing / PPC, Google Adwords
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October 7th, 2007 at 6:12 am
Have you tried the auto-optimize campaign tool? It does appear to work, well it has recommended I decrease my bid amount a couple of times. Either way it’s a great way of making sure you’re in the right ball park every month or so.
October 7th, 2007 at 10:57 pm
[...] How long does it take for the minimum bids to come down? [...]
October 9th, 2007 at 9:54 am
I’ve had this problem, too. I can’t afford two weeks worth of high bids until the prices start to drop. What I have found helped to speed up the process by a lot is to have your Quality Score good when you first start your campaign. Write a couple of articles about whatever you are selling (for example, I was an ink affiliate, so I wrote an article on how to install ink, how to conserve ink, how to figure out which ink you needed, etc). I also got some inbound links with good anchor text and gave my site about a week before I created a campaign for it. You want Google’s initial impression of your site to be good how you can get a decent QS instead of waiting to be reevaluated in a couple of weeks.