Adwords Ads triggered on wrong keywords

October 7, 2007

Saw Ads triggered for previous search queries - Bug or Test?

Let me give actual keywords.

I tried a search for help desk software. I got some results. Then I searched for Anti Virus software. For this search I got some Ads for Help Desk software. Then I searched for CRM software. For this, I got some ads which were of Anti Virus companies.

Unless the keywords are totally different (no common words with previous search query) I see Ads of companies for previous search query.

Is that how Broadmatch works? I am not sure because I am from SEO background …:)

Answered here: Webmaster world