Organize your Adwords campaigns by topic

November 1, 2007

Tips on How to Improve your Adwords Quality Score

According to Google:
“Create separate campaigns for each of your product lines, resources, or brands. This helps you monitor your advertising more easily and make the necessary adjustments to improve your campaign performance. Ask yourself what you want to achieve with each campaign.”

When you are creating campaing you can do it in many orginized ways, but I prefer to use each campaign for each company, site or product that want to advertise. In this example I will give is a campaign for Lavalife which is a dating site and Googlelady which I promote each article or category of Googlelady.com:

Adwords Campaigns

This is a small example on how you can create optimized campaigns in Google adwords and increase your Quality score. Another example can be something like this: Let’s assume that you are advertising 3 ringtones affiliate programs and 2 of your blogs: