Take What Does Well Already and Make That Better Adwords Strategy
October 21, 2007
Stumble it!“Take What Does Well Already and Make That Better” is an adword strategy that a lot of people is using. This strategy is explained as a “company” which wants to put this into action in their adwords account:
Our company has decided that the strategy we would use in order to determine quality keywords for clients is to take all of our known keywords for each of our products and use Wordtracker as well as other competitive intel research to expend them to as large a list as possible. All of our clients and ourselves included will be competiting locally for business so the keywords we’re using don’t get enough of a search volume to get a reasonable data sampling on word tracker alone. It ended up as a 50 word list ended up growing to about 500 words in total once the dust cleared.
Next, we plugged them all into individual ad groups divided based on product/landing page and then let them run. All keywords were placed on broad match and bids were adjusted to get them into at least the 3 to 5 ranking spots for each keyword so as to get the widest possible spread.
The logic behind this being that keywords which were more heavily searched would filter up to the top with more impressions and then we would extract the top 5 to 10 keywords after about a month’s time from each campaign and optimize the heck out of the landing pages for them.
Do you use this strategy? Can you share your experience?
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Posted in Google Adwords
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October 21st, 2007 at 12:16 pm
Hi GoogleLady,
I haven’t got to launch my first campaign yet, I’m putting the finishing touches on my landing pages. I found the best performing ads and landing page from the competition and made them really, really better.
I’ve got nearly 60,000 keywords ready to be imported into AdWords.
That being said, the last part that’s missing for me is keyword tracking. On a technical point of view, of do you track the keyword your visitors searched for when they clicked on your ad?
Thanks!
Stephane
October 21st, 2007 at 1:21 pm
Stephane, this is the best practice to track your keyword to know which ones are profitable. You know after sometime knowing which keywords are profitable and which are not can decrease your spend in adwords. Tracking your keywords is (for me) the hardest part of PPC but there are tools (which are expensive) but few days ago I received an email that someone wants to advertise in Googlelady and is a tool to track your keywords. (they did not launched it yet, let’s see how this tool will do).
November 1st, 2007 at 9:50 am
How about using KeywordSpy? - This will give you an opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business. It offers Free trials.
KeywordSpy is keyword research technology where you can also earn and even surpass what your competitors are making with Google Adwords and Overture. KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords.
It also has a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.
November 1st, 2007 at 10:38 am
Hey Nicholas, thanks for commenting here, But never tried keywordspy. I have removed the extra link in your comment (the name will be enough
)