Dynamic Keyword Insertion finally explained by Google
October 8, 2007
Stumble it!Finally Google explains how to use Dynamic Keyword Insertion. Of course after Google see that many advertisers are not using them here is the menu:
Using Keyword Insertion
- How do I use keyword insertion? (tutorial)
- What is keyword insertion?
- When and why should I use keyword insertion?
- How does keyword insertion work with broad-match keywords?
- Will using keyword insertion affect my keywords’ Quality Scores?
- Why doesn’t my keyword appear in my approved keyword insertion ad?
- Why was my keyword insertion ad disapproved?
You can read it here: Dynamic Keyword explained by Google
Here is a brief introduction on what is Dynamic Keyword:
Keyword insertion is an advanced feature that helps you provide users with more relevant ad text while using a single generic ad for multiple keywords. AdWords will insert individual keywords into the same ad text so that a user sees a distinct ad for their keyword search, if their keyword triggers one of your ad group keywords. This minimizes the work you’ll need to do to manage larger ad groups and campaigns.
And the questions that all advertisers ask: Will using keyword insertion affect my keywords’ Quality Scores?
Well-written keyword insertion ads in well-organized ad groups can make your ads more relevant to users when you use a more general ad with large numbers of keywords. These ads are more likely to receive clicks than a generic ad would for the same ad group. In these cases, keyword insertion may help improve the Quality Scores for your ads and keywords over time through improved clickthrough rates (CTRs) and overall performance.
However, it’s important to remember that you’ll see the best advertising performance when you create an ad group specifically targeted to a product or service and use ad text specifically written for that product or service. This ensures the most relevant ad text is used to feature what you have to offer, so that a user is more likely to click on your ad.
Keyword insertion simply compromises between generic ad text and specific keywords, so you’ll need to experiment with your ad groups to see whether your Quality Scores are improved over time with this feature. A quality evaluation will still occur for each keyword that triggers your ad like all keywords in AdWords, as demonstrated in the example below.
Read the whole Guide by Google is really interesting!
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October 19th, 2007 at 5:03 pm
[...] Dynamic Keyword Insertion finally explained by Google Making use of dynamic keyword insertion (DKI) can be really tricky (from a strategic point of view) if you don’t know what you’re getting into. In fact I never use them myself but if you really want to make use of DKY, read this post. [...]