Does Paying for Adwords Affect your Organic Ranking?

October 30, 2007

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How many times you read this question? Or how many times you have been asked this question?. “Officially” from Google the answer is No. But reading In Search Engine Watch I found this story very attractive and a way to “think” a “may be” in this issue:

Maybe!

At least it seems that way after the trouble I have had lately.

The story in brief….

My site ranked ‘fairly’ well (position 7 to Position 12 usually for my main competitive keywords out of 5 million results)

until I made some on site changes the other week and we got booted to P4….no matter what I changed we were stuck on P4 The changes were all legitimate and I was very surprised to see this happen!

Then I got an email from Google reminding me my adwords account was suspended and ‘please add some funds’ as we are only poor folks here at Google

ok. I thought…well it cant be due to that…but in desperation. I added some funds and got my adwords balance back up…

and whaddya know? 24 hours later I am back on the top of page 2 of Google

Seems this is either a very big coincidence or rather worrying.
and also difficult to prove….

Any thoughts or experiences from anyone please?

There is a kind of logic here, if you try to fraud Google. How they would penalize you? The easiest way is to drop your site from index or drop your pagerank. Google will not law-suit you if you stole from them a few couple of bucks that will not be worth as they know that you are a “small” business trying to get up and rank well in their search engine. So the best way will be dropping you from index till you “pay”. Funny story no?

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Posted in Google Adwords, Search Engines