Why am I being paid so low per click in Google Adsense?

Date October 19, 2007

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How many times, you have read this question? How many times you have been asked this question to yourself or to other webmasters? Google Adsense is not only pay per click program that you make money just getting clicks from your Adsense ads. If you are an Adwords advertiser you know how important is that your clicks converts and Google really care about it. Because when an adword advertiser is not happy with their conversion they simple will not advertise more.

How Google will decide how much your site is worth per click? The simple answer is depends on how much your site converts per click. That is what Google or webmaster created the word: Smart price. But here is the question again: Why should google think clicks will not convert? That is the secret of Google. How they decide if you get “Smartpriced” how they decide how much you have to earn per click.

My suggestions and many other webmasters is to have unique content. If you check the “adsense testimonials” in Google you can see what type of sites are doing very well with adsense, and most of them write about “products information” or something similar that people are searching for information on a product and “future” customers.

Making Good money with adsense is not an easy stuff like many marketers tell you. It is difficult to get “trusted” by Google with Google Adsense. Remember most of Adwords advertisers (Including me) disable the content network or change the maximum bid for the content network to the minimum which is $0.05 or even a little bit more.

Adsense websites should really improve and put in mind that they are “selling” and not just think that adding their adsense code with some non-unique content will get big checks from adsense. That is why you don’t have to focuss on “high-competitive niches” what you need to focuss is what you love to write, what is your hobbie, what topics you are appasionated and can write easily about. If you really want to make money with adsense just focus in creating unique content and forget about how much you have earned “today” or “this month”, with time when you make your blog/website an authority one you will see those big checks.

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4 Responses to “Why am I being paid so low per click in Google Adsense?”

  1. Wayne Liew said:

    This is a nice post for all those who are not yet banned by Google Adsense. I think most of the Google Adsense publishers have the mindset that if they can target a high-paying keyword, they can make good bucks. When all of them go for the keyword, the value drops.

    I don’t know whether it is good or not to be a banned Google Adsense publisher but I definitely escaped from joining all the whines on their Google Adsense income.

  2. GoogleLady said:

    Wayne, I agree with you about the mindset of most of adsense publisher, and a good tip is the contrary what they apply. Go for low-paying keywords and you will earn more because low-keywords means Low-competitions that means more money ;)

  3. Prevent adsense banned ! said:

    I think the most critical success factor is to think how to increase your website’s visitors (traffic) . With good traffic, although the CPC is low, but you still can earn good income; with good traffic, you can have the bargain power when you want to sell it to other people; with good traffic, you can earn more by participate various affiliates programs from clickbank or regnow and sell the products in your services.

    However, for those who still rely adsense as the main income, how to prevent adsense to be banned is a-must-learn lesson. hope my post can help :)

  4. Adam McKerlie said:

    I make as much from Kontera In-Links as I did from AdSense and I find them to be much less obtrusive.

    Targeting the smaller markets will definitely bring you in more bucks because theres less publishers there.

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