Fine tuning AdWords on Content Network

November 5, 2007

There are many adwords advertiser that their only Goal is to have more visits to their site/blog and that is the conversions for them, they are not selling any product just want to get loyal readers to their sites or blogs. This user asked about how they can track poorly Content Ad network and exclude them with his goals:

how I can track the number of page views generated from each site that my ad is running on?

Read adwords tips and 14 tips for AdWords beginners articles to see that one of the tips is to track your ppc campaigns very well and more if you are advertising in content ad network.

I’ve been running AdWords only on the content network side of things and have found this is a productive way to direct traffic to my site.

I’ve run the performance report to eliminate running by ads on domains with poor click thru rates.

Revenue generated on my site is generated through ads, I’m not selling any products.

What I’m looking for is to identify sites where people who click through from them don’t spend much time on my site (read: few page views).

Any ideas how I can track the number of page views generated from each site that my ad is running on?

Google Analytic is the answer for your question. Here is how you can see how your visitors interact when they hit your blog/site when they click your adwords ads:

adwords tips

Let’s suppose that one of the clicks come from “Smarter.com” Then click on the “smarter.com (referral)” and you can see all information that you need here:

adwords tips

You can see that from this site and the exactly section of the site got a 1 visit, the avg time on site (This case was 0:00, hmm may be just a click fraud?), Bounce rate, new visit and how many pages the user navigate in your site.

With this post and question you can get a great tip how to fine tunning your adwords campaign in the content network which you have to track it very well if you don’t want to waste your money there. After checking this statistics a good thing you can do is wait for a more clicks from that site and see if it continues to generate the same results: Bounce rate 100%, Pages visit just 1 (in case your goal is to get “loyal” readers and more page views). If smarter.com with the coming days still a “poor” for your goals just exclude them from your campaign.

Send me your questions through Contact form and I will try my best to answer it with examples. Note, that I am not an expert in everything but to answer your question I am ready (if it is worth) to spend my money to see, like this example, I spent my money to try “content network” after the first click I stopped the campaign so can give the answer with this small explanation.