Can You Trust Your Affiliate Manager?

November 9, 2007

Stumble it!

Enter your email address & Get Updates:

Trusting or not trusting your Affiliate manager is really a point where Affiliate marketers mostly made the mistake. They go to their affiliate manager and tell them the “Secret” (keywords) and suggestions from them. That is what happens to me all the time (in the past when I started into this business), I got a campaign or an advertiser to promote and then make the whole process to use PPC or Website Marketing then after my few sales I contact them and see how much they can be trusted or how much they really care about their affiliates or publishers.

After I got few sales from xyz company, I decided to email the affiliate manager and see what else I can do to improve my conversions. So the first thing I do (to open a relationship) is asking if I can bid in a keyword that I am already bidding (which was doing very well with others but just gave him the lowest converting one). I knew that this was allowed but wanted to see how trustable this affiliate manager is and see if he reveals to others publishers or use them on their own, if he do that is because you can’t trust him (but all depends on the company size). Anyways, next day checking my competitors (Which there were no competitors just me lol) I see that company listed in #2 (obvious I was the #1) and then after a week I saw as well a big affiliate marketer (Knew from their site cnet.com) was bidding also in the same keyword that I told that affiliate manager.

They tried to make a war bidding with me but I was prepared and knew this will happen (was really fun) they got #1 bidding around $4-$10 per click and then after an hour they were at #2 again but I didn’t overbid them was really silly (Affiliate managers should know how adwords system work).

What you think happened here? I told him that this keyword has high conversion and as my sales reports they “thought” that all my sales came from that keyword. So not only he bid on that keyword but also told another affiliate marketer that this keyword is recommended (but then after a month he gave up waste of money for them ). How you can trust an affiliate manager like this?

Tips to Know if you can trust your affiliate manager

• If you have many high-conversion keywords, give them the lowest one, even play an evil game here, and check a long-tail keyword that is not converting at all. Tell him if “long-tail” is allowed to bid and check if he bids on it. He bids on it just kick him out.

• Ask him questions and see how “Quality” answer you get. If you ask for “keywords” and he give you some “exact” keywords he can’t be trusted but if he give you “ideas” on how to get high converting keywords, that will be better. If he do that with you for sure will do that with others.

The moral of this story, if you are an affiliate marketer don’t expect too much help from affiliate managers, is better to learn about Affiliate marketing alone and with trial and error know which keywords convert well and how to study the market of your niche that you are promoting. After knowing those key points, some affiliate managers will come to you and see “How” they can help you and in the evil way. They will try to see if they can get from you, those little “secrets”. Be aware that money is evil and they will do whatever to know the secrets (even beg you).

Want One of the Cheapest and Affordable Hosting?

What Next?

 Subscribe To GoogleLady

 Digg It

 Save This Page

 Sphinn It

 Stumble it!

 Favorite This Post

 

Get Updates In Your Email

Posted in Affiliate Marketing / PPC