Using Social Engeneering to Gain Backlinks?

November 16, 2007

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I was reading around for some tips on how to get backlinks and how big companies or medium companies work to get their backlinks and get at the top of search engines, as you know every big-medium company focuss on search engine positions to sell their products and services. I have found something very interesting, using Social Engeneering to gain backlinks. The discussion began when someone posted this ‘problem’:

The site i help run has held a steady position 2 or position 3 (it moves up and down between those 2 every month) for about 2 years now. When at position 2 only the “official” site for the common search term beats us, and thats to be expected, when at position 3 the gods of google smiled down on the wikipedia entry for that search term and moved them to 2nd place, thats also to be expected.

The gaming section my site covers is an old niche, been around for almost 2 decades and the site itself has been around for 3 years on the current domain and 8 years in total. The problem we have though is there is no more sites to link to or exchange links with and therefore no “natural” backlinks are appearing.

A competitors site has recently changed their URL as well to something VERY simmilar to ours. Our URL is widget-techs.com and theirs is widget-tech.com (as an example) very simmilar. They opened the site 2 weeks ago…its now rank 8th in google for the search term we are ranked 2nd for, and it took my site roughly 1 year of hard work and natural progression for google to get us where our competitor is now. The way the new site is going is something new to me…they are literally spamming the blogging sites.

The competitor site is asking everyone who has a blog to link from their blog to their new URL using the key search term as the anchor text. Is this now the way ya have to go once the pool of your niche sites dries up? Now i have to ask the visitors to link to our site in blogs just to beat down the competitor?

Any kind of advice would be great cause right now myself and the webmaster of the site are sitting here scratching our heads

The problem with this user is that they have a competitor with a very similar URL that only change is removing the ’s’, and check a good idea on how this ‘old’ company can get the backlinks from the competitor:

Since the domains are similar, you COULD contact everyone linking to your competitor’s site and say they mis-typed the domain and could they please update their link to point to your site.

That is really an evil move, I bet the evil blogger Johnchow didn’t tought about it What do you think about using social engeneering to get free backlinks from your competitor? Did you use it once? or may be I just gave you a ‘new’ idea to get backlinks?

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Posted in Search Engine Optimization