Put your E-Commerce To the Next Level

Date November 19, 2007

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Everyone that wants to make money online try many different ways, one way is openning your e-commerce and sell your own products. But to succeed and get customers to buy your product you will need traffic. Getting traffic to your e-commerce is more difficult than getting traffic to your blog.

Here are 2 tips on putting your e-commerce site to the next level:

  • 1. Adding a blog: Adding a blog to your e-commerce site will benefit in 2 ways, one way is to be ranked well on search engines because there will be always fresh content to be indexed On the other hand, your customers can check your blog and see some extra information about your company and give them the last push to buy your product. If you don’t like to write or don’t have to write in your e-commerce blog, try to hire someone that is an expert in your e-commerce product(s) and tell him to write at least 1 article per day. Then you try to build some Backlinks and you will see in the long-term you will have your e-commerce site ranked very well.

  • 2. Last year my friend and I developed an e-commerce site that sells a specific product to home users. This is a fairly new industry that has become more popular over the last 6 months or so.

    The site offers some great positions on the SE’s with not so good results in traffic. I know that I can add/change my keywords and get more traffic but as I said this is a fairly new industry and home shoppers just don’t know it’s out there.

    After a few months of the site running and getting minimal traffic I decided that it was time to think of other possibilities. So I opened up a Yahoo store in hope that it would be more in their users face.

    For $100 a month I can list up to 50 of my products and get listed in the Yahoo shopping. I have done some initial analysis to determine the ranking system on the shopping side of Yahoo.

    It would appear to me (so far) that the products with the:
    Keyword in the title
    Keyword in the description
    Keyword in the store name
    Show up first but the user still has the ability to sort by relevance, increasing price, and decreasing price.

    Now if I edit my product pages to have good keyword density then the pages should rank high. However, I still am back to the same problem of using poor keywords. However I have done some research and there are a few (3) other sites that provide a similar product so I may not be completely out of the water with these words

    I know that there are many way of getting your “new” product branded on the internet and advertising it on Yahoo shopping sounds like a cost effective way of getting the products in the “face” of the users.

    An Example of how it should be applied:

    The Store Name: My Keyword Site
    The Store Description: We offer Keywords Keywords Keywords
    The Store caption: the best Keywords Keywords Keywords
    The product name: Keywords
    The product description: Only the best Keywords are Keywords for Keywords

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3 Responses to “Put your E-Commerce To the Next Level”

  1. Jim said:

    Good post… good relevant blogs and other pure content sites updated regularly are a great way to get traffic and push it to sales sites.

  2. Teejay said:

    Blogs are such nice instruments for marketing a business. I’d definitely build one for a business I create next.

    It’s also useful since blogs are very easy to rank in.

  3. Teejay said:

    I meant easier to rank than other CMS.

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