2 Updates In Google Adwords Means More Adsense Money?

November 12, 2007

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There are 2 updates in Google Adwords that was live on November 11, 2007, but the most important update is the following:

Cost-per-click bidding for placement targeting

With the launch of cost-per-click (CPC) bidding, advertisers can now choose the bidding option that best matches their needs. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads. If you want to maximize impressions and increase brand awareness among your target audience, you can select cost-per-impression (CPM) bidding. And you can specify either the maximum price or the average price (with preferred bidding), that you’d like to pay for each click or 1000 impressions.

Along with Placement Performance reports, CPC bidding for placement targeting was one of the most common advertiser requests we received for Google content network campaigns. We’re excited to make this feature available as part of our ongoing efforts to increase the flexibility and control advertisers have when advertising on the content network.

You can read the whole update on Inside Adwords. It seems that Google realized that most of the Adwords advertisers disabled the content ad network and it needs to be controled by the advertiser more than it was. As well they realized that content network is just waste of time and money because their conversion is too low and we (Adwords advertiser) were paying huge amount of money without any ROI.

After reading this update, I was thinking also the results on Google Adsense publishers. This update can reduce what is so called “MFA Sites” because if you as an adsense publisher creates a site just for adsense you now have to work more on it, like writting interesting articles to attract more readers and the result will be attracting more advertisers to your site.

If your site has the power to get customers to adwords advertisers be sure that there will be a war bidding between adwords advertisers and if there is a war bidding it means that your pay per click cost will increase day after day. Imagine 4 adwords advertisers fighting to get the top position in your site or article page? That will be huge, some advertiser will be bidding $1 per click if it converts very well.

It seems that now many adwords advertiser will test this new system and see if it improves the conversions in content network and also you will see some adsense publishers creating great content and working hard to get their sites quality traffic and not quantity (of course those adsense publishers that want to really successs in this business). What do you think from an adwords and adsense point of view?

Some Adsense Publishers opinions:

• - …Simply it’s much more money for publishers with good enough sites to be targeted, and much less money for others. By Hobbs

• – If an advertiser Placement Targets a page on my site for a CPC ad, does the ad have to match the page contextually? If, for example, my page is about widgets, could an advertiser target that page with a CPC ad about dog training or will the ad have to relate to widgets? By farmboy (This is a good question, that every adsense publisher would like to read).

• - …I just wanted to point out it’s not as simple as: quality sites will be happy about this and MFA’s won’t. Much of our widget industry industry is a zero sum game, and competitors would happily pay a multiple premium to advertise on our site. For publishers whose business is selling advertising, it sounds promising, but for publishers who sell widgets as their core business, it’s will take serious consideration. By Content_ed

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Posted in Google Adsense, Google Adwords