Should I make a New Site or add content to my old popular site

September 21, 2005

Each star is an answer:

I have a 6 year old website (a city portal) in which I added adsense 4 months back. It pays me quite good and I am very happy with the 100% growth in my income every month for first 3 months. As its a kind of portal, it has many different areas where I can add more content.
In my second month I added around 60-70 pages and it showed very good results in just 15 days from keeping those pages. Then I added few other 40-50 pages of content of different topic and that topic is also showing 300-400 unique hits a day in just about 10 days of adding that content.

Now one of my channels has some very good ECPM and there is a scope for me to put on lots of new content on it. The hits I get are not on few keywords or phrases but it has a variety of keywords and long phrases.

My Question is that should I go for, A new website with this new content or add that content on the same old site?

If I go for the new site, I might have to wait for months, to get anywhere in the Search engine results, have to work a bit to get some good back links and lots of SEO things.

If I go with the old site, then its bit off topic from my root website, the scope to grow the website to higher level is limited and I have to use the same pattern of the old website and will have limited control on actually what I would like to have done this topic.

Obviously, my aim is to benefit from the advertisements and in return provide useful content to the users.

I am sure many of the senior webmasters might have been in this situation. Please suggest your views like what would have you done in this situation.

* Good question.
The answer may be in considering the audience for the new content.
If the primary audience would be the same people who are already visiting your current site, then adding new pages there might be best.
But if you could attract a new audience, people who are likely to be regular visitors to your current site, then a new site might be best. This could take longer to really get well placed in the search engines, but might be worth the trouble if the audience is substantially different.

*Why not do both. Initially start it off as a category on your existing site, then as it grows spin it off as a seperate entity and redirect any traffic to the existing section through to the new site.
That way you’ll see immediately whether the idea has merit and stil be able to expand it how you want in the future.
d

Author: desi_curry
Site: WebmasterWorld.com