An Affiliate Guide to banner & text link placement
December 2, 2007
Stumble it! This guide sets out to explain how you can maximise your earnings potential with Any Affiliate program through optimised banner and text link placement. You will be amazed how small changes to your web pages can positively impact sales. This article have been bought by 123-reg . This article explains more about the domain and hosting niche but can be applied by any affiliate program that you are promoting in your website or blog. Before starting this article, I would like to point out that 123-reg is a domain name registrar and it also offer Hosting solutions, e-commerce solution and more services. You can check 123-reg Coupon Codes and check their current offers. 60% off .mobi domains. Only £4.99! Buy now!
Where should I put the banners?
Ad relevance
Research shows that visitors to sites are becoming increasingly ‘banner blind’. Our eyes are learning to filter out unnecessary ‘noise’ and distractions as we gaze over a web page. To reduce this effect, place banners on pages that are most relevant to web hosting and domain names so that visitors’ eyes are already processing similar information.
Domain names and web hosting are expansive subjects, so examples of relevant page content include:
Reduce clutter
A common misconception is that if you show lots of banners advertising lots of different things, at least one will stick. In fact the opposite will happen; visitors will struggle to focus and end up leaving without clicking a banner at all. To avoid this, keep your pages clean and simple so that each visitor’s attention is drawn to one or two key areas.
Multiple ads units
Careful use of multiple banners on a page can grab people’s attention more effectively – especially if the content on your site isn’t an obvious fit with the subject of domain names. Several banners with consistent designs and similar messages will reinforce each other, increasing the likelihood of someone clicking. A good combination is a 468 x 60 full banner at the top of the page, a 160 x 600 skyscraper on the right and a 120 x 60 button within the site’s text.
Above the fold
Anything ‘above the fold’ on a page can be seen by visitors without having to scroll down. The phrase comes from newspaper advertising, where a broadsheet would traditionally be folded over. Placing your ads above the fold increases the likelihood they will be seen and clicked upon.
Setting objectives
Firstly, you should decide what you want to gain from using Pay Per Click. Without clear objectives, you have no way of knowing how a campaign has performed. Knowing what you want to achieve from PPC will help you decide how best to structure your campaign and write your ads.
Using text links
Try integrating text links into the content of your site to increase clicks and sales. Include your affiliate tracking link in the body text on your site to refer people to us. For example, the text below could be linked to www.123-reg.co.uk/affilaiteID12345:
“The UK’s number 1 domain name registrar 123-reg.co.uk has…”
The anchor text Anchor text is the linked text itself (it’s usually blue and underlined). To help increase the ranking of your site in search engines when people search for 123-reg related products or services, use the following keywords in your anchor text:
The keywords that precede and follow your text links are also important. Make sure they refer to 123-reg and domain names and / or web hosting. This will help you get visitors who are actively looking for services like these.
Create a dedicated page
A dedicated page will dramatically increase your sales and conversion by:
Page title
The page title tag is one of the most important factors search engines take in to account when ranking a website. Use keywords such as ‘123-reg’, ‘domain name’ and ‘web hosting’ as part of the title for your dedicated page. For example:
< . title. >Great domain name registration prices with 123-reg< . /title. >
Content and keywords
The opening paragraph of your page is another major factor when search engines rank a web page. Each page is analysed by the search engines for keywords associated with a search query. The frequency and use of the keywords help rank the page.
Always focus on your audience when writing the opening paragraph, but also try and use relevant keywords like those mentioned above. Don’t go overboard though – your readers will notice if your copy looks unnatural.
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December 2nd, 2007 at 5:04 pm
Sound information, I liked it!
December 2nd, 2007 at 6:27 pm
Great tips on placement! I have been struggling with how to clean up and optimize my sites, so this helps quite a bit! Thanks!
December 3rd, 2007 at 8:36 am
Nice tips, I’m guilty of throwing to many contrasting ads on to the same page.
February 5th, 2008 at 5:41 am
[...] can be applied to all contextual advertising methods, also check for extra tips here and here so you can have more tips and a clearer idea on how to optimize your ad [...]