Google Received 64 Percent of U.S. Searches in October
November 26, 2007
Stumble it!Dominance continues with a six percent increase over last year
NEW YORK, NY - November 19, 2007 - Hitwise, the leading online competitive intelligence service, today announced that Google accounted for 64.49 percent of all U.S. Searches in the four weeks ending October 27, 2007. Yahoo! Search, MSN Search and Ask.com each received 21.65, 7.42 and 4.76 percent respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.68 percent of U.S. searches.
Google: October 2007 64.49% | September 2007 63.55% | October 2006 60.94%
Yahoo: October 2007 21.65% | September 2007 22.55% | October 2006 22.34%
MSN (includes executed searches on Live.com and MSN Search.): October 2007 7.42% | September 2007 7.83% | October 2006 10.72%
Ask: October 2007 4.76% | September 2007 4.32%| October 2006 4.34%
Google an Increasing Source of Traffic to Key Industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing October 2007 to October 2006, the Travel, Entertainment and Business and Finance categories showed double digit increases in their share of traffic coming directly from search engines.
| Category | Percent of Category Traffic from Search Engines, Oct-07 | Percent Change in Share of Traffic From Search Engines, Oct-07 - Oct-06 | Percent of Category Traffic from Google, Oct-07 | Percent Change in Share of Traffic From Google, Oct-07 - Oct-06 |
| Health and Medical | 45.14% | 4% | 29.08% | 6.17% |
| Travel | 32.58% | 12% | 21.31% | 23.54% |
| Shopping and Classifieds | 25.80% | 1.9% | 16.01% | 6.52% |
| News and Media | 21.03% | 7% | 13.41% | 11.01% |
| Entertainment | 21.69% | 15% | 12.93% | 16.17% |
| Business and Finance | 17.02% | 19% | 10.36% | 30.81% |
All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.
Source: Hitwise
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Posted in Search Engines
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November 26th, 2007 at 10:43 am
This is just why one does not want to leave google as many around the blog world are doing with the pr drop.They keep shouting they do not need google this graph clearly shows they do.
When checking my stats I see that out of all the search engines that 97% of search engine traffic on my site comes from google.
Steven
November 26th, 2007 at 5:57 pm
I’m not surprised that Google takes the higher percentage. Although Google is evil in making money, their search engine is so simple and without the clutter of ads.
-Mike