SEO for Next Generation of Directories: What to do and what to avoid?
December 13, 2007
Stumble it!This is an article that is worth for those that are thinking to open a good directory or those that want to submit their sites to good directories. If you are those that want to submit your site into those directories check if those directories are following these points.
A directory is a website. A website can be a good or a bad resource. It’s up to the individual behind every single website to decide whether or not he or she want to create a good or a bad website.
I don’t believe that Search Engines like Google will punish or devalue directories, just because they are directories. However I do believe that Search Engine like Google eventualy will punish or devalue websites containing poor or low quality content.
No one likes crap websites or crap content. I know for a fact that don’t and I strongly believe that Google don’t like crap either. My past, present and future strategy for building a quality directory is the following:
- Quality - Accept only links pointing at websites containing useful and relevant quality content.
– Do not accept links leading to off-topic crap websites (never!)
- Relevance - Links must be natural.
— Do not demand a reciprocal link or anything else in return for a listing. - Pre-evaluate - Evaluate every suggested link before they get listed in the directory.
– Delete any link suggestion that don’t submit to directory guidelines (period). - Make unique reviews ahead of each listing (be critical and objective).
– Don’t let anybody else write your content. Make your own content and make it unique. - Re-evaluate - Evaluate existing links in the directory from time to time.
– Don’t be nice. Stick by your directory guidelines and delete any link that needs to be deleted. - Development - Keep on building a good and unique directory
– Don’t wait arround for people to suggest useful links. Go find good and relevant links your self.
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Posted in Search Engine Optimization
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December 13th, 2007 at 10:00 am
Like all businesses, Google protects its own asset which is its search technology. And Google will do anything to anyone, maybe even penalize or ban (if they have to) anyone who will game their algorithm.
December 13th, 2007 at 1:54 pm
definitely a great post, i really think this is going to be a big issue in the coming months.
December 13th, 2007 at 5:21 pm
We have been building an Aboriginal Art Directory.
This is really an excellent article. A niche directory can have a lot of value but it needs strict guidelines, a clear purpose and, of course, quality content.