Week 7: Keyword Research Guide II
December 12, 2007
Stumble it!Case Study Week 7: How to make money online in 3 Months
This week we will try to find specific products and see what is worth to write about and which keywords people are searching for certain keywords. You can find on Keyword Research Guide last week I was trying to find a non-competitive keyword for amazon.
My first move was trying to find a product in amazon and other affiliates that is selling like rice and gives me a good amount of commissions. As many of you know many affiliate programs gives you from 1% to 4% in consumer electronics so this can be a good way to start looking.
If you check the amazon bestseller you can notice that samsung plasma are the best selling there. So why not making a samsung plasma review. Let’s start researching for Samsung Plasma:
As you can see the market on Samsung Plasma is well searched but as a new website I can’t compete with the highest-competitive keywords like “samsung plasma tv” and “samsung plasma” I have to search for low-competition keyword and rank very well. Good choices can be: “samsung 32 plasma” which has 31 searches according to overture. Let’s see on other keyword search tools like Google:
There is another point of view when checking the status on Google keyword. If there is a lot of advertiser then it means that this keywords have more possibilities to convert. So I have to look at Good amount of advertisers + low avg search volume which you can get many keywords for “Samsung plasma”.
You can keep trying with all the free keyword research tools and you can find thousands of keywords related to samsung plasma. This example and the previous one in week 6 can give you a better idea on how to make a good research in your keywords as in SEO terms on as a PPC advertiser. I really don’t see the point to buy a monthly keyword research tools if there are good free ones.
I hope that you got a clear idea on how to do a keyword research and start to write my own unique articles based on my research but also remember that you write to human and not to search engines. Combining both you can make the perfect article for humans and for search engines.
Hosting of the Month
FatCow Web Hosting. Free Trial , Free Setup, Free Support – All risk free!
What's Next?
Subscribe To GoogleLady
Digg It
Save This Page
Sphinn It
Stumble it!
Favorite This Post
Posted in Affiliate Marketing / PPC, Search Engine Optimization
content rss
December 12th, 2007 at 5:23 pm
[...] Earning Report: Case Study Earning Report November 2007 Week 6: Keyword Research Guide I Week 7: Keyword Research Guide II Week 8: Week 9: Week 10: Week 11: Week [...]
December 12th, 2007 at 9:45 pm
Hi Googlelady,
I have a question with this assumption of using PPC for this campaign and not free traffic techniques.
Assuming there are a good amount of advertisers and there’s a reasonable search volume for the root keyword ” Samsung Plasma” and related keywords, I believe the keyword “Samsung Plasma” is gonna be expensive to bid on, how does one person expand this keyword laterally ? e.g Feng shui > Chinese Astrology
Enjoyed this post and stumbled it.
Melvin Tan
December 12th, 2007 at 10:56 pm
For the root keyword “Samsung Plasma” will be expensive, but you have to check how many clicks you need to convert one sale (One sale of a plasma is minimum $50 bucks in commissions and sometimes more than $200 depends on which plasma you are promoting, so it is worth if you can get profits from it).
For the question on expanding keyword laterally it really takes time if I don’t know about the niche. Sometimes I take weeks to research the niche so I can understand every aspect of the keywords like the example you gave. Sometimes I focuss on LSI (latent Semantic indexing) strategy, which I will write in the near future.
By the way, thanks for stumble it!
December 13th, 2007 at 3:23 am
Thanks for the reply. I am looking forward to the LSI post in the near future and your methodology of researching on lateral keywords.
December 13th, 2007 at 5:21 am
Hi Googlelady, a question stumbled onto me after my reply to you so I hope this is the appropriate place to post that question if not kindly assist to move it a more relevant related category.
When we have decided to promote a particular product, do you recommend a landing page with just that particular product ? or a landing page ( wordpress site ) with that particular product as part of the overall product range of that company ?
The reason why I asked is becos of this –
I designed an overall theme site for all the products from the merchant but when I use PPC, I only use the display url that points to that particular and specific product that i am promoting. Will google penalise me for irrelevancy when the spiders scan my site ?
or its best to just have one product on one landing page ?
http://www.makeupbits.co.uk/
December 16th, 2007 at 6:27 am
Hello Googlelady.
Great post! But I have a question:
I have a site which I am trying to increase the traffic from Google. How do you estimate if a keyword is high/low competition?
In order to be able to get an estimation, I would say that for every KW you need to see how many results it gets from google SE. Then, comparing the number of searches with the number of results, give some kind of ratio (acutally, if I understand correctly, this is KEI). But you never mentioned it. Neither in part 1 or 2. So am I missing something ? Thanks.
December 17th, 2007 at 6:59 pm
@Melvin: I always make my PPC Landing page on one product. In your case you are talking about wordpress (A blog) then the products have to be in the same niche. Google will not penalize for that. For example: a blog that is about nutrition you can add nutrition products…
@Joe: that’s right, depends on how many pages there are. But I was referring that keywords that converts (make a sale) if there are high competition (in advertising) there is a big possibility that this Low competition (the formula that you mentioned) will be worth and easy to rank well. What is the point to rank well in a keyword that don’t convert very well?
February 28th, 2008 at 11:13 pm
Very insightful to think of high competition keywords as being good converters. I have not thought of it that way before.
February 29th, 2008 at 10:19 pm
[...] Keyword Research Guide II [...]