Comments on: Week 7: Keyword Research Guide II

By: The Adwords Quality Guide - Free E-Book

The Adwords Quality Guide - Free E-Book — Sat, 01 Mar 2008 02:19:01 +0000

[...] Keyword Research Guide II [...]

By: Newest on the Net

Newest on the Net — Fri, 29 Feb 2008 03:13:56 +0000

Very insightful to think of high competition keywords as being good converters. I have not thought of it that way before.

By: GoogleLady

GoogleLady — Mon, 17 Dec 2007 22:59:28 +0000

@Melvin: I always make my PPC Landing page on one product. In your case you are talking about wordpress (A blog) then the products have to be in the same niche. Google will not penalize for that. For example: a blog that is about nutrition you can add nutrition products…

@Joe: that’s right, depends on how many pages there are. But I was referring that keywords that converts (make a sale) if there are high competition (in advertising) there is a big possibility that this Low competition (the formula that you mentioned) will be worth and easy to rank well. What is the point to rank well in a keyword that don’t convert very well?

By: Joe

Joe — Sun, 16 Dec 2007 10:27:20 +0000

Hello Googlelady.

Great post! But I have a question:
I have a site which I am trying to increase the traffic from Google. How do you estimate if a keyword is high/low competition?

In order to be able to get an estimation, I would say that for every KW you need to see how many results it gets from google SE. Then, comparing the number of searches with the number of results, give some kind of ratio (acutally, if I understand correctly, this is KEI). But you never mentioned it. Neither in part 1 or 2. So am I missing something ? Thanks.

By: Melvin

Melvin — Thu, 13 Dec 2007 09:21:25 +0000

Hi Googlelady, a question stumbled onto me after my reply to you so I hope this is the appropriate place to post that question if not kindly assist to move it a more relevant related category.

When we have decided to promote a particular product, do you recommend a landing page with just that particular product ? or a landing page ( wordpress site ) with that particular product as part of the overall product range of that company ?

The reason why I asked is becos of this –
I designed an overall theme site for all the products from the merchant but when I use PPC, I only use the display url that points to that particular and specific product that i am promoting. Will google penalise me for irrelevancy when the spiders scan my site ?

or its best to just have one product on one landing page ?

http://www.makeupbits.co.uk/

By: Melvin

Melvin — Thu, 13 Dec 2007 07:23:59 +0000

Thanks for the reply. I am looking forward to the LSI post in the near future and your methodology of researching on lateral keywords.

By: GoogleLady

GoogleLady — Thu, 13 Dec 2007 02:56:01 +0000

For the root keyword “Samsung Plasma” will be expensive, but you have to check how many clicks you need to convert one sale (One sale of a plasma is minimum $50 bucks in commissions and sometimes more than $200 depends on which plasma you are promoting, so it is worth if you can get profits from it).

For the question on expanding keyword laterally it really takes time if I don’t know about the niche. Sometimes I take weeks to research the niche so I can understand every aspect of the keywords like the example you gave. Sometimes I focuss on LSI (latent Semantic indexing) strategy, which I will write in the near future.

By the way, thanks for stumble it!

By: Melvin

Melvin — Thu, 13 Dec 2007 01:45:39 +0000

Hi Googlelady,

I have a question with this assumption of using PPC for this campaign and not free traffic techniques.

Assuming there are a good amount of advertisers and there’s a reasonable search volume for the root keyword ” Samsung Plasma” and related keywords, I believe the keyword “Samsung Plasma” is gonna be expensive to bid on, how does one person expand this keyword laterally ? e.g Feng shui > Chinese Astrology

Enjoyed this post and stumbled it.

Melvin Tan

By: How to Make Money Online in 3 Months

How to Make Money Online in 3 Months — Wed, 12 Dec 2007 21:23:37 +0000

[...] Earning Report: Case Study Earning Report November 2007 Week 6: Keyword Research Guide I Week 7: Keyword Research Guide II Week 8: Week 9: Week 10: Week 11: Week [...]