Does Google Adwords Affect your Natural Search Ranking?

December 16, 2007

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Last month I wrote an article about Does Paying for Adwords Affect your Organic Ranking?. The article was based on Adwords advertiser that try to “Cheat” adwords by fraud. But this time taking the time to make some research on this topic I found something interesting.

Some people state that they stopped using adwords and their ranks lowered so badly after they stopped. Then in other places it says that Adsense Ad text getting indexed. May be there is a relationship between them.

If I am an adwords advertiser and I advertise in the content network, it will show up the anchor text that I added on the ad and then Google will index your site with the anchor text that you added.

Check those comments:

I noticed this a few times several months ago. A competitor who had top SERPs for keyword1 keyword2 was getting his Adsense ad text caught/cached. That ad link had anchor text keyword1 keyword2.

I noticed this when I was trying to figure out how he was getting higher than my site in SERPs. I looked further and noticed he had both keywords as the alt tag for his site icon that was linked to his home page, which also had both keywords in the home page title.

It was thus difficult to conclude Adsense was helping his SERP scores.

I have noticed this as well. We had even had?gclid= in SERPs because either someone clicked on our ad and linked to us or something else. We had to block those in robots.txt. We noticed that our ads from Google WERE getting indexed the way we made the ad…

www.example.com/Site-Folder/

which is wrong because we only use upper case for ads so it SHOULD be:

www.example.com/site-folder/

so we had to fix that problem as well. Google is DEFINITELY indexing those ads from somewhere, maybe those darn parked pages or MFA sites? OR it could be from one of their premium publishers where the ads show up in the page and the code is used differently on those sites? Google is hurting the very people that feed them…by making them have to chase their tail like a dog trying to fix every darn duplicate content error and such caused by the ads we pay them for…

I have a theory that the ad text on the content network is somehow spidered by google and it considers it anchor text.

I have no proof but others I’ve spoken to agree that this could be the case.

It might also explain why you dropped in the serps, since the serps are so much more dynamic now anyway than they used to be.

And you can check many more comments on it here and here. So that makes me think… If I am advertising a niche which it wil cost me from $0.01 to $0.05 in the content network I will get extra benefit even if the CTR is too low. Which I will be ranked very well.

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Posted in Search Engine Optimization