Week 8: Contextual Advertising Monetization

February 5, 2008

Stumble it!

Enter your email address & Get Updates:

Case Study Week 8: How to make money online in 3 Months

This post have been updated and re-published

I will be testing many contextual advertising with coupon codes mall dot com. If you are wondering which ones I will be testing you can check this List of Contextual advertising which I am updating it regularly when I find a good program.

My first test as you can see is Chitika. Why chitika? I want to really know what is all this negative buzz about this program. There are many people that claims that chitika did not pay and are scammers. I will be testing this first like also Google Adsense and many others.

These are the statistics of 4 days using chitika:

There are many options to monetize your blog. If you do it right with the right tweaks and testing you can make a lot of money from it. Usually, bloggers place their ad code into their blog and don’t care to track the progress and tweak the ads to make even more money, you will be surprised if you constantly test your ad placements.

Here is an image that Google Adsense team have posted long ago, explaining in which section of your site is the best to make it work:

and here is their explanation:

The best location for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads:

* What is the user trying to accomplish by visiting my site?
* What do they do when viewing a particular page?
* Where is their attention likely to be focused?
* How can I integrate ads into this area without getting in the users’ way?
* How can I keep the page looking clean, uncluttered and inviting?

Certain locations tend to be more successful than others. This “heat map” illustrates the ideal placing on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad location. Think about their behavior on different pages, and what will be most useful and visible to them. You’ll find that the most optimal ad position isn’t always what you expect on certain pages.

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It’s almost as if users finish reading and ask themselves, “What can I do next?” Precisely targeted ads can answer that question for them.

This can be applied to all contextual advertising methods, also check for extra tips here and here so you can have more tips and a clearer idea on how to optimize your ad placements.

Is recommended to use many contextual advertising (pay per click) at once (don’t put all your eggs in one basket) in case you get banned from one program and keep testing new programs at the end you will know which program makes more money in your niche blog. Keep testing colors, formats, fonts…

Recommended Monetization Programs:

• Chitika
• Text Link Ads: This is not a pay per click program but you can make money selling advertising or even words. Is easy money
• Google Adsense
• Reviewme: This is not a pay per click program but you can make money selling reviews in your blog.

Want One of the Cheapest and Affordable Hosting?

What Next?

 Subscribe To GoogleLady

 Digg It

 Save This Page

 Sphinn It

 Stumble it!

 Favorite This Post

 

Get Updates In Your Email

Posted in Contextual Advertising, Make Money Online