Comments on: How Much is Your Blog Worth?

By: Lazy million dollar

Lazy million dollar — Tue, 08 Jan 2008 17:44:33 +0000

I would not ever have to sell my blog, it will mean that it works!!!

By: GoogleLady

GoogleLady — Mon, 07 Jan 2008 18:49:18 +0000

@Collin; if the buyer is better than the old owner it can be really worth.
@steven; that depends on the buyer if they really want to keep the blog good in quality. Some of them buy them thinking that is “auto” and they don’t make an effort to keep it good.

By: Bruce

Bruce — Sun, 06 Jan 2008 20:08:49 +0000

Everyone has correctly noted that the “signature” of the original blogger may be difficult to duplicate if that person is no longer involved.

As more blogs are sold, the appropriate valuation methods will become more clear. Using some multiple of revenue or profit is a very common valuation technique. 1 -2 times revenue or 5 – 10 times profit (as you noted) are fairly typical ranges. Traffic/subscribers is primarily an indicator of potential revenue so in that respect, either of those methods may provide good valuations.

Ideally, you would use several different methods to derive a valuation range for the blog of interest. Also, you would want to look at sales of comparable blogs if available. After that, the price is simple a matter of negotiation between thte two parties.

By: steven wilson

steven wilson — Sun, 06 Jan 2008 06:43:17 +0000

I have seen a few popular blogs sell recently.I think it would be hard to keep the traffic coming after buying a blog since the owner its readers were use to is gone.

Just my thought. I will have to have a look at some of them to see just how they are doing.

By: Collin DeRuyck

Collin DeRuyck — Sat, 05 Jan 2008 15:42:47 +0000

I don’t know how a blog could be worth money if it is based on a personality of the owner. Remove the owner then what do you have?