If you Had $200 For Marketing How Would you use it?

January 9, 2008

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I have found an interesting topic on Webmaster world which a user ask if you have a $200 budget for marketing how you would use it?

Let’s say you have $200 to spend on marketing a website, and want to have something to show for it on the long run, what would you buy?

What would be the strategy that would allow you to recoup your investment and increase your marketing budget for next time?

I am well aware that many around here have much larger budgets. On the other end, many, like myself, never spent a penny on it beyond hosting. I am not doing bad, I’ve got loads of original content, but I realize it’s time to spend some $$$ and I am a little unsure of what should be my first move.

Paid links? ADs? Banners? SEO? …

What would you spend $200 on?

Here is my opinion:

It all depends on what kind of niche you have. But mainly I will use that budget one of the options here:

Using those $200 budget in an adwords account and try to get back what I invested with profits of course

If you have a site that is not well-designed, I will hire a designer/coder to make a portal site that I want. In Freelancer services sites you will found those kind of programmers for $200

If I am not an expert in that niche I will hire some writters so I can give some unique content. You can find writters from $5 to $10 per article

Here are some other opinions form the thread:

Depends on your area or market, of course.

1) Use the money to run an Adwords campaign. Structured correctly, it may give you valuable information about what works (or doesn’t) which you can then carry over the the content.

If the area you cover, or your market, is too big for that amount, pick a sub-section that you are interested in researching or expanding.

2) Pay for an article on a “hot topic” from an industry leader or journalist who has no previous connection to your site. (Again if your market is too large or too prominent, you may have to look for a sub-section of it on cost grounds.)

Market the article once it appears on your site.

3) If your site if appropriate for it, and if it does not already contain strong image content or video, buy a digital camera or video camera and get to work.

Market the product.

Things I would consider would include directory listings in some well ranked, niche directories in your field (not general SEO ones), newsletter ads with subscibers that might buy your product, or hire someone to write some articles for syndication

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