SEO: How Much Benefit You get for Having a Keyword in A Domain?
January 13, 2008
Stumble it!This is a question that many ask when you are registering a domain name. Is there any benefits to have the keyword in a domain name? If anyone tells you that is nothing to do, they are not telling the truth. However, some “SEO Specialist” thinks that a keyword in a domain name is one of the MOST important factor in SEO and that’s not true.
Here is a small paragraph on what Matt Cutts said:
Keywords in the URL (domain name, folder names, and filenames) are secondary to keywords that appear in the title and content on the page per Matt Cutts (and many of the other speakers) in Site Review sessions at Pubcon. So I wouldn’t sweat it. Go with what your users are likely to know it by and remember.
That is enough to said that is fair, because imagine if all domain names that have your keyword is not available? What about those wierd names like “digg” which don’t have any meaning. I think out of 100% the benefit from having a keyword in the domain name is 5-20% and in the future when there is less domain names available I am sure will be much less.
Now we can conclude that you can register any name (original name) and focuss on any keyword that is not related to your domain name (Not theme..).
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January 13th, 2008 at 12:06 pm
Matt is only talking about Google, it is still very easy to game MSN (and Yahoo to some extent) search by using keyword specific domain names.
I go with this list
http://www.SeoMoz.org/article/search-ranking-factors
over Matt Cutts any day
January 13th, 2008 at 12:38 pm
If you are looking traffic from search engine keyword in URL will help. Even if your domain name doesn’t have keyword still you can get traffic all you need to build the content towards that niche. One of the reasons why SEO prefer to have keywords in page URL is that it will tell the user what that page is all about. I think keywords in URL are more of user usability than for SEO purpose.
Thomson Chemmanoor
January 13th, 2008 at 2:47 pm
it definitely helps. I have a url that has the word cheap skateboards in it, and I get a TON of hits from google. The bounce rate is huge though.
January 13th, 2008 at 3:28 pm
Well it does help a lot when you consider all these people linking
to your site by using your domain name as the anchor text
January 13th, 2008 at 8:37 pm
its a great strategy for niches right now. I’ve had luck with it myself but doesnt always work. Either way, a good SEO strategy if you can make it happen.
January 14th, 2008 at 7:32 am
Brandable URL or URLs without keywords will surely work for sites but with the niche competition so hot nowadays, even such secondary benefit are being used by webmasters.
Anyway, this article does ease my regrets of having my name as the URL of my blogging guide blog.
January 14th, 2008 at 9:08 am
[...] Publicado em 14 de Janeiro, 2008 Enviado por Fábio Ricotta em SEO Eu estava lendo um artigo no blog Googlelady quando achei o tema “palavra-chave no domínio” interessante a ser discutido aqui no SEO [...]
January 14th, 2008 at 1:33 pm
How can you NOT forget url googlelady.com.. when I first ran into this website I thought it was a brandable/easy name to remember…
I think the key in URL is if people will REMEMBER your site/url name…
February 27th, 2008 at 7:31 am
You are always a excellent choice in SEO. I always read your feeds.
Byeee
June 3rd, 2009 at 5:41 pm
[...] estaba leyendo un artÃculo en el blog de Googlelady cuando encontré el tema “palabra-clave en el dominio†interesante para ser discutido aquà en [...]