Landing Pages: Do you integrate them into your site architecture?
January 15, 2008
Stumble it!This is taken from this thread and all answers are from the proper authors.
Regarding landing pages, is it best to use pages that are already part of your site architecture, i.e. they are part of your navigational structure?
OR, should you create special pages, which wouldn’t (necessarily) be linked to from your sites navigation but rather would only(?) be linked from, say, a PPC campaign ad?
Our PPC campaigns (Google Adwords for instance) link to landing pages that are NOT part of our site. The pages are flagged NOINDEX. In fact, there are no links at all to our site from the landing pages. They give the consumer one option… click here to transact. But our PPC campaigns are targeting very specific stuff.
If your PPC campaign is targeting broad, general terms like “TV” (which are typically people who have just started researching a purchase) you might want to send them to content on your site that describes all the different types of TVs out there (LCD, Plasma, HDTV - 720p, 1080i, 1080p, etc) so that you can educate them in hopes that when they are ready to buy, they come back to your site.
If your PPC campaign is targeting narrow terms like “Samsung HDTV Model 829393″, someone clicking on this is more likely ready to transact. So make that be their only option.
There was an excellent session at Pubcon about landing pages. The jest of it seemed to be “Don’t give your consumer options on the landing page if you want to increase your conversion. The more options you give them the less likely they are to transact.”
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Posted in Affiliate Marketing / PPC
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January 16th, 2008 at 12:03 am
If the landing pages are not incorporated into the main site, doesn’t Google look down on this as far as the Quality Score goes, or have I misunderstood this?