How Important is Internal Links Using Your Anchor Text
January 19, 2008
Stumble it!Internal links from your website or blog can make a huge impact in your rankings (at least with Google). That is the beauty of making a new site with SEO in mind from the start. Before you upload your html files or wordpress files you need to make the structure of your site like this you know when, where and how to link your articles.
All rights is to turkeyproperty from webmasterworld
There are two types of linking text to consider – internal and external. As far as Google is concerned, internal and external linking text are both important.
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as ‘home’, ‘click here’ and ‘read more’. Avoid these phrases and use keyword rich linking text instead.
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested. Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you’re at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you:
Reciprocal links where you can ask for specific linking text to be used. Directory listings where you have editorial control and can specify the exact linking text that points to your site.Listing on subsidiary and partner sites.In by lines to articles that you publish where you may be allowed to specify not only the linking text but the text that surrounds the link Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text.
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text in the first place. Then all the webmaster has to do is to cut and paste.
Even if the webmaster decides to write his own text, what you have written will influence how he does that and at least some of your keyword phrases are likely to be included.
Want One of the Cheapest and Affordable Hosting?
What's Next?
Subscribe To GoogleLady
Digg It
Save This Page
Sphinn It
Stumble it!
Favorite This Post
Posted in Search Engine Optimization
content rss
January 19th, 2008 at 12:47 pm
Keyword linking is a big plus in search engine rankings.Griz over at making money online for beginners wrote a great article on how to use keyword linking to get your post ranked number one on google.
January 19th, 2008 at 6:43 pm
I agree that a lot of webmasters seem to ignore the importance of internal linking and even when they don’t, they neglect anchor text. Whenever you are publishing a new article and linking to an old one is relevant, go for it, internal linking can and will make a difference as far as SEO is concerned.
Alan Johnson
January 20th, 2008 at 7:32 pm
Internal linking can be helpful, especially for getting highly ranked for long tail keywords. I’ve had success using this technique in multiple niches.
Anchor text is important wherever a link to your site is placed. This includes blog posts and links made in comments on social media sites – basically, anywhere you’re including a link back to your site.
When linking from other sites, be sure to create a mix of domain root links and deeper content page links. And you’ll want to use anchor text that will match the content on pages within your site.
For example, if you operate a site about dogs, you might have an external link to the domain root that uses the anchor text “dogs.” You might have another external link to a content page within your site with the anchor text “dog training” or “dog breeding.” This text should match the content of that specific page, and it should be something that ties in with the theme of the site. More advanced search engine algorithms will pick up on these associations.
Not only that, you will want to vary the anchor text you use so that it looks more natural. So, in this example, you would want to avoid always using “dog” as your anchor text each time you create an external link to your domain root.
In the past you would benefit from any links into your site, but algorithms are becoming more advanced. Paid links are being punished, value obtained from links through article directories is being diminished, and links from forums are often ignored. It’s worth the extra effort to make sure you use anchor text that represents what your site is about. Even if it doesn’t matter too much today, chances are it will be important in the future.
If your goal is to make money online, you’ll want to be sure to apply this strategy in all of your linking efforts. SEO strategies are just a few of the many important concepts to understand when build a profitable online presence.
January 21st, 2008 at 6:51 am
This is a very helpful article. I agree with your idea here. Internal linking is still part of the techniques or process to consider when optimizing your website. And it would be better if you do it with the right keywords or anchor text. Keep up the good blog.
January 21st, 2008 at 3:18 pm
While I do agree that SEO should never be neglected and should have its well-deserved role in every business model, it’s also recommended that you don’t put all of your eggs in one basket as far as traffic is concerned on the one hand, and that you don’t go over-board with your SEO efforts on the other.
Alan Johnson
January 22nd, 2008 at 1:32 pm
I agree that the linking text is crucial in a good SEO plan. So many newbie webmasters just go for links and ignore the actual anchor text used. Thanks for the info.
January 30th, 2008 at 1:10 am
[...] that your internal linking helps robots (and visitors!) to find the content on your site is huge. Using relevant copy throughout your site will tell the robots (and visitors!) more effectively what to expect on the corresponding page. You [...]
May 4th, 2008 at 12:35 am
Thanks for the tips. Links are important indeed!