Search Engine Optimization & Domain Names III

January 25, 2008

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This is a continuation from Search Engine Optimization & Domain Names II

I will take this paragraph from the article and expand it to discuss other Domain names factors:

Alternatively, if the content of a document changes such that it differs significantly from the anchor text associated with its back links, then the domain associated with the document may have changed significantly (completely) from a previous incarnation. This may occur when a domain expires and a different party purchases the domain. Because anchor text is often considered to be part of the document to which its associated link points, the domain may show up in search results for queries that are no longer on topic. This is an undesirable result.

Note the term “domain expires”. The .edu TLD is non-transferable. Transferring includes selling, trading, leasing, assigning, or any other means of transferring. This implies a level of Trust in that the domain is not going to be used in an “Expired Domains” purchase.

Please keep in mind that the same process can be applied to most TLDs. But, out of the box, .gov and .edu domains have restrictions on their use that make them Trusted TLDs which is implied in a few patents out there. The .com, .net, .org, .etc. TLDs do not have that Trust factor out of the box because they are open to abuse on a far greater scale than the .gov and .edu TLDs.

and also:

[0101] Also, or alternatively, the age, or other information, regarding a name server associated with a domain may be used to predict the legitimacy of the domain. A “good” name server may have a mix of different domains from different registrars and have a history of hosting those domains, while a “bad” name server might host mainly pornography or doorway domains, domains with commercial words (a common indicator of spam), or primarily bulk domains from a single registrar, or might be brand new.

Getting from that paragraph it seems that buying expired domain names is not so good like many “domainers” says or usually do. Getting expired domains with high pageranks or listed on DMOZ.

It seems that registering your domain name longer you will have more benefit in Google eyes, because with so many spammers, scrappers, and MFA sites pumping everyday, it will tell Google that your site is serious in this business. Let’s make an example with the case study Make Money Online in 3 months.

In a Short-term online business: I register Coupon Codes Mall dot com for 1 year, I start to spam and build backlinks everywhere from auto blog comments, buying cheap backlinks, buying trash traffic… To get the most of the site and get ranked at the top of my main keywords for few days, weeks or months then I got slapped by Google and my site is banned. What I wasted? only few bucks for the domain name. Then I register again another domain name and do the same and repeat the same process everytime.

In a Long-Term Online Business: If I am planning long-term online business with Coupon Codes Mall Dot com. I will not spam and treat that site with care. Trying to build “natural” links and writting unique content to get higher rankings without getting slapped from google. As a long-term online business I will renew my domain name every year. If I have the right budget I register the domain name longer for 2-3-5-10 years.

There are proofs that Google looks at the domain name whois. Because when a domain name is expired it will drop the pagerank after few weeks and there are many other webmasters proofs that is worth another article.

There is an interesting article in Search engine Guide: Does the Length of a Domain Registration Affect Your Rank?

Google, in general, is always looking for ways to weed out the bad (spammers) from the good (legitimate) websites. I suspect that they looked for a pattern among the good, legitimate websites and found that most good, legitimate websites have a commitment towards their business and their domain name-they register it for a long period of time. In other words, the theory behind all of this is that if you register a domain name for several years it shows Google that you’re committed to that domain name. If you register a domain name for 1 year then you’re not as committed to that domain name. A lot of spammers use “throw away” domain names and register them for only a year. So, Google uses the length of time that a domain is registered to determine whether the owner of that domain name is committed to it or not.

and also talking about domain name registrars:

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.networksolutions.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.GoDaddy.com ), currently offers to renew or register a domain name for 10 years, at a discount of $7.95 per year. Dotster (www.dotster.com), another leading registrar, offers domain name registration and renewals for up to 10 years at a cost of $129.95

Network Solution:

You can use network solutions Coupon Codes that you get save more than the usual saving that is $2500 for 100 years registration.

This is the price before the applying a coupon. Then going here and applying the coupon codes available:

So if you are serious in an online business for very long-term I will recommend to go with network solutions.

Godaddy:

You can use Godaddy coupon codes to get some extra discounts.

Dotster

If you want to get 10% of your 10 years order of your domain name. Use the Dotster coupon codes “googlelady”. Or check out the dotster coupon codes.

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