Google Adwords Tips

September 24, 2005

Some Adwords tips:
1. Insert keyword into title and text.
2. Add as many alternate ads as possible to learn what works best.
3. Copy all ads you used in item 2 but point to different url to test how important your landing page (targetting) is to adwords.
4. Copy 2 and 3 into a different campaign with a slightly higher bid so you can track how important your ctr and landing page is vs. your bid.
5. Test all Match Types. The assumption that Broad alone is your best bet is (mostly) incorrect. Each has a different value and opportunity.
6. Use broad match to find new terms in your logs and then drop broad match.

Source: WebmasterWorld