How to Find a What Product is Hot in the Market?

January 31, 2008

Trying to find what product is hot in the market can make you create some successfull Pay Per Click campaigns. But what are the strategies and the tools that you can use to find them?

There are many ways or strategies to find what is hot in the internet:

News: Using the news can be very good to see what products/Niches/Topics are hot on the internet. For example the iPhone, how many advertising in your TV (those that live in US) have saw? There were tons. You can check what big companies are trying to advertise in TV’s and Shows and replicate something similar. With the same example in iPhones; you can make an article about iPhones add some affiliate links. If you are not a reseller of Apple, you can make a comparison between iPhone and a phone that is “Similar” to it, which is cheaper and appeals some of the future buyers.

Amazon: You can check what is hot in amazon one of the biggest stores on the internet.

Google Trends: When you have the product that you want to promote check Google trends and see if is the right time to advertise that product or not.

Here are some suggestions and opinions about the topic:

First, make sure this distributor is a REAL distributor. Real distributors or wholesalers will require a tax id and sellers permit - they NEED this information to be able to sell to you without charging a tax. I’m asking this because it appears as if are not currently set up for ecommerce. Or do you already have everything set up?

Second, some would call it unwise to venture into a market you don’t have any first hand knowledge in. Research is always good, but surely you must already have some of this knowledge?

Third, you could hire cheap labor to perform data entry for you - solving your problem.

Fourth, if this distributor is indeed a REAL distributor they will give you guidance on what items are hot. They too are in the business to make money. They want you to have as many sales as possible.

Does your market have any related forums out on the internet? If so, just read around those and you can get a good idea. Many of those people are the type who buy online regularly so that’s also a bonus.

I do hang out on a number of niche-related forums, so I take into account what posters on those forums are talking about.

As to Amazon, recntly I started to doubt it’s ratings as well. I have a merchant account with Amazon and as an insider, I can tell that Amazon is an old mess. They cannot seem to get anything right, especially when it comes to selling books. For example I have a product which has never been sold through Amazon (and never will, becaus it is rub**sh) yet it holds #8,000 rank in books section. How? Why? Don’t ask me!

I sometimes get valuable information browsing through Froogle; eBay is a good place for research too, because you can ALWAYS see which items get bids and which don’t.