The Proxy Search Engine War

December 21, 2007

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Who told you that only proxies wars are between Countries? In the cyber space we also have what is so called “proxy war” with third-parties, Google and Microsoft.

On October 2007: Viacom mounts renewed attack on Google:

The content provider says the seach giant is not doing enough to prevent clips being illegally shown on YouTube.

Viacom ramped up its offensive against Google yesterday, saying that it would not back down from its $1 billion lawsuit against the internet search engine.

Philippe Dauman, Viacom’s chief executive, said that Google had not done enough to prevent content from being illegally uploaded to YouTube, and gave no impression that a settlement was near to being reached.

Viacom, the entertaiment company which owns MTV and Nickelodeon, claims that Google allowed more than 160,000 clips of its programming to be uploaded to YouTube, the video-sharing website it owns.

Google denies that is infringeing Viacom’s copyright, and claims that it removes unauthorised videos from YouTube when asked to by content owners.

Source: TimesOnline

The on December 20, 2007: Microsoft Wins Viacom Ad Deal From DoubleClick

Microsoft and Viacom today announced a multi-year content and advertising partnership. Under the deal, Microsoft will become the exclusive seller of remnant display ads on Viacom’s Web sites. (”Remnant” refers to ad space that Viacom cannot sell through its own sales force.) In addition, Microsoft will use technology from aQuantive, which it recently bought, to serve ads on Viacom’s Web sites; it will buy ads on Viacom’s online and broadcast networks; and it will license Viacom content, on a nonexclusive basis, for use on outlets like MSN and the Xbox 360.

These kinds of online advertising and distribution deals have become important markers, especially when they involve major companies and have large dollar figures attached to them. Microsoft and Viacom are certainly major companies, and while they didn’t disclose detailed financial terms, the companies pegged the “base value” of the deal at approximately $500 million over five years.

Source: NyTimes

The same day (yesterday, 20 dec. 2007): Microsoft In Open Source Deal

The deal signed in the United States by the non-profit Protocol Freedom Information Foundation was focused on helping Samba, a non-profit maker of free, open source server software.

“The agreement allows us to keep Samba up to date with recent changes in Microsoft Windows, and also helps other Free Software projects that need to interoperate with Windows”, said Andrew Tridgell, creator of Samba.

Source: Reuters

It seems that billy boy (Bill gates) realised that Google has many loyal followers for the support of the Open Source community with firefox, linux, and many others.

On December 19, 2007: Microsoft Posts Release Candidate Windows XP SP3

Microsoft Corp. said today that it would post the release candidate of Windows XP Service Pack 3 to its download site tonight.

The move marks the first opportunity for all users of the six-year-old operating system to try out its final upgrade. Previously, several thousand users were given access to test builds of SP3 only by Microsoft’s invitation.

According to a company spokeswoman, the version that debuts today, dubbed a “release candidate” to note progress from earlier betas, will be available from the Microsoft Download Center. She was unable, however, to say when the service pack would post to Windows Update so users can download and install it with the company’s update service.

Source: PC World

Now Microsoft making announcemnets from here and there in December. It seems that Microsoft want to put their legs in the floor competing with Google (harder) for the next year 2008.

Now check the following news between the war of the biggest Search engines:

Microsoft, Google, Yahoo to pay $31.5m in Online Gambling Case

Web giants settle gambling claims

Online gambling is illegal in the US but still widespread Microsoft, Google and Yahoo have agreed to pay a total of $31.5m (£15.7m) to settle claims that they accepted online ads promoting illegal gambling. None of the three firms have accepted any wrongdoing as part of the civil settlement, which concludes an investigation dating back to 2000.
The US authorities claimed the trio illegally accepted payments from online gaming firms between 1997 and 2007.

The companies said they stopped taking such adverts several years ago.

Source: BBC News

Trojan Will Hijack Google Ads

A new Trojan that hijacks Google text ads and replaces them with ads from a different provider has been picked up by BitDefender.

The antivirus company has identified the threat as Trojan.Qhost.WU which modifies the infected computer’s host file, a local storage for domain name/IP address mappings.

The infected machine’s browser then reads advertisements from a server at the replacement address rather than from Google.

Source: VNunet

Coincidence? May be, May be Not

F.C.C. Says Wireless Spectrum Has 266 Applicants, Incl. Google

Microsoft Releases Test Of Energy-Saving Server Program

Microsoft Corp. this morning delivered a holiday surprise for customers and partners, unveiling a public beta for its hypervisor-based server virtualization technology called Hyper-V, a feature with some versions of Windows Server 2008. Customers and partners today can download Windows Server 2008 RC1 Enterprise with the beta version of Hyper-V to evaluate the new technology, test applications and plan future consolidation, business continuity and high-availability projects. The beta was previously expected to be ready in the first quarter of 2008 with the release to manufacturing (RTM) of Windows Server 2008.

Source: Microsoft

Download the beta at http://www.microsoft.com/ws08eval

Too Much updates from Microsoft and Google that we can conclude that they are making war between them buying “third parties” properties and assigning some deals. 2008 will be an interesting year!

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