Comments on: Creating Contextually Targeted Campaigns

By: david egerton

david egerton — Sat, 27 Sep 2008 13:18:33 +0000

Good article although I have to question your “don’t”. A lot of people feel that you don’t need singular and plurals, but I disagree.

As far as I am aware, on broad match ads can show for both singular and plural. However if you review the search results for each phrase they will vary. It makes sense to me to use both. Google’s own advice here: https://adwords.google.com/support/bin/static.py?page=tips.html would also confirm that both single and plural should be used.

By: patrickd

patrickd — Fri, 18 Jul 2008 06:06:36 +0000

usually i bid low on content targeted ads. i would love to try this and experiment on content targeted ads.

ps. can i be the googleguy

By: Content Network Bid High Get Quality Results

Content Network Bid High Get Quality Results — Sat, 29 Mar 2008 11:33:58 +0000

[...] I have been testing out more in the content network than the search, and I am a bit happy & dissapointed. There were many article, e-books and [...]

By: Living Off Dividends & Passive Income

Living Off Dividends & Passive Income — Tue, 11 Mar 2008 01:52:58 +0000

seems like I’m going to have to go back read all you posts!

By: ForexTrader

ForexTrader — Mon, 10 Mar 2008 02:25:13 +0000

Thanks, I will have another look as well to see how I can improve my campaigns with your valuable tips.

By: Making The Money

Making The Money — Fri, 07 Mar 2008 20:44:14 +0000

Thanks for this, easily the best guide to using the content network with Adwords that I’ve seen. Got to admit it’s normally the first thing I disable on a campaign, having read this I’ll re-think now.