Googlelady Weekly Diggest February 26 – 2008

February 26, 2008

This is another week with the best posts and the most interesting posts that can be found over the net:

News

Internet Ad Revenue Exceeds $21B in 2007

NEW YORK (AP) — Online advertising revenues exceeded $21 billion for the first time in 2007, although preliminary data compiled by an industry trade group also suggest growth is slowing.

The Interactive Advertising Bureau said its estimates show ad revenues grew 25 percent last year from nearly $17 billion in 2006. In dollar amounts, the estimated gain was $4.2 billion — less than the 35 percent and $4.3 billion growth seen in 2006 over 2005…

Source: Associate Press

Starbucks closes to learn how to make coffee

I am really not a fan of Starbucks coffee. I think their coffee really sux and hopefully One day (And I don’t think now) they will learn to make coffee

Americans will have to cope without blended Frappuccino and blueberry coffee cake for a few hours today as Starbucks shuts its 7,100 company-owned stores for a nationwide barista training session.

Starbucks chairman Howard Schultz has ordered the unprecedented three-hour afternoon closure as part of an effort to improve coffee quality and revive the chain’s flagging fortunes…

Source: Guardian

Google Shocker: Paid Click Hits Wall & GOOG Stock in Near Free Fall – Down 8% Today

Google shares are getting hit early Tuesday after comScore’s report on a startlingly big decline in paid click growth. Google’s January paid click growth was flat on a year-over-year basis, down 7% from December and down 12% from the fourth quarter. UBS cut its earnings estimate and price target in response….

Source: Yahoo!

UBS cut its price target on Google Inc after U.S. paid-search data for January showed Google’s sponsored clicks, the basis for its advertising revenue, fell 7 percent sequentially, and shares of the Web search giant tumbled more than 8 percent. “While Google’s search volumes were decent (up 39 percent year-on-year), actual paid clicks were flat…continuing a decidedly negative trend,” analyst Benjamin Schachter said in a note.

Source: Reuters

Yahoo To Open Search

This open search platform enables 3rd parties to build and present the next generation of search results. There are a number of layers and capabilities that we have built into the platform, but our intent is clear — present users with richer, more useful search results so that they can complete their tasks more efficiently and get from “to do” to “done.”

Because the platform is open it gives all Web site owners — big or small — an opportunity to present more useful information on the Yahoo! Search page as compared to what is presented on other search engines. Site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of a simple title, abstract and URL, for the first time users will see rich results that incorporate the massive amount of data buried in websites — ratings and reviews, images, deep links, and all kinds of other useful data — directly on the Yahoo! Search results page.

Source: Yahoo Search Blog

Blog Sphere

Google Adwords: Automatic Matching Beta – Ultra Broad Match

I’m excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature which will be starting on February 28th.

Automatic Matching automatically extends your campaign’s reach by using surplus budget to serve your ads on relevant search queries that are not already triggered by your keyword lists. By analyzing the structure and content of your website and AdWords campaigns, we deliver more impressions and clicks while maintaining your current CTRs and CPCs.

For example, If you sold Adidas shoes on your website, Automatic Matching would automatically crawl your landing page and target your campaigns to queries such as: “shoes” “adidas” “athletic”, etc., and less obvious ones such as “slippers” that our system has determined will benefit you and likely lead to a conversion on your site.

Be assured that automatic matching will try to never exceed your budget. If you’re already meeting your daily budgets, automatic matching will have a minimal effect on your account.

Source: SEO Fast Start

Affiliate Marketing is Doing Great

Jim Karter has a good experience story. He has a site that was making $600 per month with adsense and one day he got an email offering their site for sale. He said no and moved from Adsense to Affiliate Marketing and check out the results!

Affiliate Marketing is Doing Great

Review Prices Going Up Next Month

This is an announcement that John Chow made, he will increase the prices of the reviews on his blog. But the reason I have posted this because his readers are asking an interesting question:

Many readers have emailed me asking why I run my review through Reviewme

and he answered in an article about It’s About The Relationship.

The Internet is about more than just making money online. It’s also about building relationships and that is more important than money. Reviewme has provided me with excellent service and support. They’ve sent me customers I would have never gotten if I was not part of their network. They gave me the scoop on new products like Post Level Text Link Ads. I will not cut them (or any other ad networks) out just to make a few extra bucks.

How I Made $860,538.38 PROFIT in 4 Months!

Here Zac Johnson Shows a full article about How he made that amound of money in 4 Months. In case you did not checked, take a look at Zac Johnson Blog.

Why You Should Embrace Negative Press

Recently I did a podcast with Techcrunch writer Duncan Riley. During the interview Duncan caught me a bit off guard when he asked about how I deal with bad press. I forget exactly what I said but I think it was something along the lines of “it comes with success”. I have thought about it a little more and thought it would make a good digg bait post to have like “top 10 reasons you should like negative press”. But as I started to write that post I thought I needed to tell my experiences and thoughts more…

Source: ShoeMoney

How to Become an Authority in Your Niche: Eight Content Development Tactics

As always DoshDosh doing his great articles

Online content is usually created to express opinions or share information with others. For entrepreneurs and web publishers, content is developed as a means to generate direct/indirect income.

However, one should not only view content as a means to receive immediate benefits like traffic or revenue. It is not just fodder for pageviews but a tool to enhance more abstract factors like reputation, reader trust and peer relationships.

Read Full Article: Dosh Dosh