Landing Page Load Time Affects Quality Score
March 11, 2008
Stumble it!Anyone in this business want a great Quality Score in Adwords. Even I have made an ebook about Google Adwords Tips: The Adwords Quality Guide - Free E-Book. In February 2008, Google Adwords applied this rule into the Quality Score algorithm:
The AdWords system re-evaluates landing pages on a regular basis (approximately once a month). If you make significant improvements to your website’s load time, you should see an improved Quality Score and lower minimum cost-per-click (CPC) bids. Note that your Quality Score may update incrementally over two to three months after you improve your load time.
This another reason why you should carefully choose your webhosting for landing pages. The best choice will be to use a Dedicated server or a VPS for less. There are many companies that offers dedicated server, one of the best (managed) cost approximatly $10,000 per year (for a mini server) there are also VPS that cost from $20 per month to $50 per month. But there are also companies like Hostgator Offers dedicated servers with some reasonable prices.
But if you have very limited budget, the only solution will be shared web hosting and for experience I will recommend to take a look at my Top Blog Hosting which is not only for blog hosting but one of the most reliable hosting companies that I have tested. Note that the listed is changed frequently if I found any porblem in any accounts that my sites are listed on each sharing hosting account. I will be testing more hosting accounts on each company and updating the list in case is necessary.
Take a note that server loads depends on CPU and RAM, I will recommend when you buy a VPS take a look at the RAM’s if it is from 512mb to 1 gb will be better of course all depends on the traffic of your sites. Also take care to add Pictures and graphics in your landing page that can take a lot of time to load. Try to use images with less kilobytes.
The following are what webmasters think about this New rule of Quality score:
Makes sense to me- if your page takes forever to load, that to me is just as bad as poor quality content.
However, having a penalty that hangs over you for a month just because your server happened to be slow just at the particular point when the Google Quality bot came by… (Especially if the server was overloaded by lots of Google Quality bot hits at the same time!)
Here is what AdwordsAdvisor which is one of the workers on google:
I seem to have a morning full of meetings and other tasks, but wanted to jump in briefly with some clarification and further information.
Before I go on, though, the key information is that this is a planned initiative that has not yet launched. A precise launch date has not yet been set.
A bit more info:
[...] Well, towards the end I came across this stunner: [...]
What you came across, is an outdated FAQ which was loaded into the Help Center in anticipation of a launch which has since been postponed a bit. Inadvertently, this FAQ was not removed.
The short story is this:
* Landing page load time will become an additional factor in determining landing page quality in the near future. An exact date has not been determined.
* A Inside AdWords blog post has always been planned to announce this in advance, to explain why it is occurring and outline the potential benefits to users and advertisers.
* At some point following the blog post, landing page load time will begin to be reported on the Keyword Analysis Page.
* Then, following that, several weeks will pass before load time starts to actually be factored into the Quality Score - so that advertisers will have time to make adjustments to their pages if they wish.
As an aside, now that the page load time initiative has been mentioned in this and other public forums, the Inside AdWords blog post is likely to be posted sooner rather than later - perhaps as early as this week. Once it has been published, although the WebmasterWorld terms prohibit me from linking to it, I will post the text of it here.
Makes sense to me- if your page takes forever to load, that to me is just as bad as poor quality content.
Glad to hear you say that, LifeinAsis - and agreed. As I’ve said a time or two in this forum in the past, if I land on a page that takes more than a moment or two to load, I’m both frustrated and gone.
I hope this sets a few minds at ease - and my apology for the confusion caused by the FAQ which should have been deleted, but wasn’t.
AWA
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Posted in Affiliate Marketing / PPC
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March 12th, 2008 at 10:43 pm
Thanks for the tip. I didn’t know that Load time affected your quality score. Server aside, there’s a lot that can be done with onsite optimization as well to make your page load faster.
March 12th, 2008 at 10:51 pm
Yes Forextrader like your decreasing the size of your images, removing javascript and php processing, and there are many others.
March 15th, 2008 at 7:04 am
[...] is another Google Slap going on In Google Adwords, after their recently Quality Score update about Landing Page Load Time Affects Quality Score. The truth is that the article that I posted, was in a queue for 10 days with Wordpress Timestamp [...]
May 11th, 2008 at 9:09 am
[...] Month I wrote about Landing Page Load Time Affects Quality Score. Yesterday the official adwords blog announced the following: In early March, we announced that [...]