Google Adwords Slap: The Solution?
March 25, 2008
Stumble it! Back in 2004 if you want to be an affiliate marketer with PPC you just needed to create a One Page and linked it into your campaigns and you are done, wait for the traffic and the sales come. Then Google introduces the “Quality Score” into their Adwords system and affiliate started to make “real sites” faking the system with some 10-20 articles on it. After that you were getting great quality score. But then Google realised that their Quality score was so easy to “fake it”, that’s when I made my case study: The ultimate landing page guide. After I published this article Google have changed their Quality Score again. This time Google know how to categorize a “Fake Real Site” and a Real Site. Let’s suppose that you have a blog:
- You create everyday or every week 2 times interesting and unique articles for what? To attract more readers and build a strong readership base, may be to get a popular blog
- You start hopping or applying some backlinks strategies to get at the top of search engines. For what? To get more free traffic or if you are an affiliate marketer you add in your articles some interesting posts to sale an affiliate program.
- You try to be always on your posting schedule: For example you decide to post every 2 days an article into your blog, and you know if you don’t make consecutive posts your blog will not be visited like you post everyday.
It seems that now you have to look on “how to create a real site” instead of “how to create a great quality score landing page”. What I mean is that Google needs relevance, when people click their ads find what they are searching for. With the last google slap also have been affected by the content network. Google also wants to improve the quality of ads in the content network.
So now if you really want to success in PPC and pay Less (Money) for more (ROI) you will need to create your site, create content for your site constant, build backlinks and then start your PPC campaigns. I am sure that there are many PPC affiliates that have the budget to pay the “poor” quality score price or “OK” quality score price. But those that really want to success in PPC and get the maximum ROI they have to work on it.
If you don’t want to get slapped you have to create a REAL SITE. I know that it will take a LOT of your time to maintain a site and make “consecutive posts” or daily posts. Also it seems that when you have new site you will get your great quality score but then soon or later you will get slapped and after that is very difficult to get “great” quality score because it seems after that you will need to get backlinks from other sites so Google can realise that your site is “real”. It seems that Google is applying the “Sandbox” theory into their quality score.
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Posted in Affiliate Marketing / PPC
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March 25th, 2008 at 8:54 am
And that’s what I realized a while back. The Quality score is slowly but surely starting to require things that are already required to get a good pagerank.
Personally, Every time I start a new PPC campaign, I setup a full blown site for it before hand. The I do a few landing pages that are part of the site, and this seems to work for me, as long as you stay focused, and keep the same “theme” throughout your site for relevance.
March 25th, 2008 at 12:59 pm
Oh… now even the content sites got slapped? You mean you have to pay $5-$10 bid price for content network as well now?
How about those software that builds your website automatically for you and even updates the contents for you.. Do you think this kind of site will be slapped by Google as well?
Guess ultimately we all have to start building real sites becasue that’s where Google will eventually be at right. So why not start now then regret later..
March 25th, 2008 at 3:17 pm
Ivan, yes those software will not work anymore. Now you have to build real sites to get “great” quality score in adwords. Believe me that will pay off your work.
March 25th, 2008 at 8:13 pm
Some may disagree, but I believe that Google needs a serious competitor. I actually support the MS/Yahoo merger.
Warm regards,
Carlos
March 26th, 2008 at 3:00 am
really great good article
March 26th, 2008 at 3:51 pm
i see… thanks for the advise about the Google Slap…
But it just depends on building real sites for what sort of niche and whether that niche will be profitable…
March 26th, 2008 at 3:56 pm
In my opinion any niche can be profitable but you have to choose the right product (You can see in Google trend if those products or similar products are hot selling, for example).
March 29th, 2008 at 5:56 am
What about the new feature in Chitika? the one that we can park our domain?
March 30th, 2008 at 4:23 am
Having a real site means time and focus. Its like running your own business. Its also worth an investment.
April 18th, 2008 at 7:05 am
[...] If you have an “Old way” of landing pages, few pages with some content then read this Google Adwords Slap: The Solution? [...]